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A New Playbook for AI-Powered New Home Sales Leaders

Selling has changed, again.

Buyers are more informed, more skeptical, and more influenced by technology and AI than ever before. By the time a prospect reaches out, they’ve already researched, compared, and often formed strong opinions. The role of today’s new home sales professional isn’t to “pitch” anymore: it’s to guide, clarify, and build trust.

That’s exactly why I’m excited to announce the release of my newest book:

FANtastic Selling 3.0: The 10 Undeniable Traits of Rock Star AI-Powered New Home Sales Leaders

This fully updated third edition is written specifically for new home sales professionals, sales managers, and builder teams navigating an AI-driven, buyer-empowered marketplace.

Why FANtastic Selling 3.0? And Why Now?

This is not a light refresh.

FANtastic Selling 3.0 includes approximately 65% new content and has been completely rewritten to reflect how sales actually happen today. In the original edition, I described buyers as “Internet-empowered.” That empowerment has accelerated dramatically in the age of AI.

Today’s buyers:

• Research more
• Expect faster, clearer communication
• Demand personalization
• Trust authenticity over perfection

This new edition focuses on how modern sales leaders think, communicate, and show up, not just what they say.

At its core, this is a personal development book disguised as a sales book, built around a simple but powerful idea:

Buyers are already fans before the first conversation.
Your job is to guide, and then convince.

What Makes FANtastic Selling 3.0 Different

This book blends AI (Artificial Intelligence) with HI (Human Intelligence) to help sales professionals perform at a higher level without sacrificing authenticity.

Inside the book, readers will find:

• 10 trait-based chapters that define today’s top-performing new home sales leaders
• AI-Powered Practice Drills at the end of every chapter, designed for immediate application
• Copy-and-paste AI prompts that help salespeople improve follow-up, discovery, messaging, and preparation
• A clear framework for using AI as a communications coach, not a replacement for human judgment
• Real-world stories and examples rooted in new home sales, not generic sales theory

Rather than chasing trends or tools, FANtastic Selling 3.0 focuses on enduring traits like being AI-powered, tech-enabled, curious, authentic, prepared, and consistent, because tools will change, but traits scale.

Built for the New Home Sales Reality

This book was written for the realities of:

• Model home and virtual appointments
• Online leads and long decision cycles
• High-emotion, high-investment purchases
• Buyers who arrive informed, opinionated, and cautious

Every example, story, and drill reflects what new home sales professionals face every day.

Launch Details

I’m excited to share that FANtastic Selling 3.0 will be available at the 2026 International Builders’ Show in Orlando, taking place February 17–19, 2026. Attendees will be able to get the paperback book at the BuildersBook store in person during the show.

For those who can’t attend or who prefer to grab a copy online, the book will be available on Amazon beginning February 20, in both paperback and eBook formats.

Final Thoughts

Selling has never been just about scripts, closing techniques, or charisma. It’s about trust, clarity, preparation, and communication, especially in a world shaped by AI.

FANtastic Selling 3.0 is designed to help sales professionals embrace technology without losing their humanity, and to perform with confidence in a rapidly evolving sales landscape.

I can’t wait to share this book with the industry, and to see how sales teams use it to build stronger relationships, better conversations, and more confident buyers.

Categorised in: FANtastic Selling Book