Books - Meredith Communications

Drive More Traffic, Leads, and Sales to Your Business

Digital Marketing & Sales Books by Meredith Oliver

FANtastic Marketing – Revised & Updated Second Edition: Leverage Your Fan Factor, Build a Blockbuster Brand, Score New Customers, and Wipe Out the Competition

FANtastic Selling: The 10 Undeniable Traits of Rock-Star, Top-Producing, Quota-Busting Salespeople

If you are looking for Click Power, Meredith’s marketing book for home builders, it has been retired. After four editions, Meredith felt it was time to move upward and onward. Look for her new home builder marketing book coming soon in 2020, Nail It: The Ultimate Home Builder Marketing Scorecard and Punchlist. Sign up here to be the first to know all about it!

Easy-to-read, comprehensive, packed with practical advice on how to market your business online, Meredith’s books will help you attract new customers, engage your loyal fans, and convert more prospects to purchasers.

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Home Builder Marketing Has Changed Pt. 1: What Today’s Buyers Expect Before They Ever Visit Your Model

Part 1 of a 3-Part Series For years, many builders viewed the customer experience as something that happened after the sale. The sales process created the customer. The construction process shaped the experience. The warranty process determined satisfaction. But today’s...

The Anatomy of a Website Launch: What Really Goes Into a High-Performing Home Builder Website

Launching a new website is always exciting! It brings a new design, fresh content, improved lead generation, and stronger first impressions. But let’s be honest. A website launch is not a single moment. It’s a process, much like building a...

AI Is Your MVP Part 3: From Tool to Infrastructure – How Builders Train and Deploy AI Without Chaos

Part 3 of a 3-Part Series: Part 1 Part 2 Let’s go back to the Nordstrom story from Part 1 one more time. That associate didn’t just wake up one day naturally brilliant at fit, product pairing, and follow-up. She...