Books - Meredith Communications

Drive More Traffic, Leads, and Sales to Your Business

Digital Marketing & Sales Books by Meredith Oliver

FANtastic Marketing – Revised & Updated Second Edition: Leverage Your Fan Factor, Build a Blockbuster Brand, Score New Customers, and Wipe Out the Competition

FANtastic Selling: The 10 Undeniable Traits of Rock-Star, Top-Producing, Quota-Busting Salespeople

If you are looking for Click Power, Meredith’s marketing book for home builders, it has been retired. After four editions, Meredith felt it was time to move upward and onward. Look for her new home builder marketing book coming soon in 2020, Nail It: The Ultimate Home Builder Marketing Scorecard and Punchlist. Sign up here to be the first to know all about it!

Easy-to-read, comprehensive, packed with practical advice on how to market your business online, Meredith’s books will help you attract new customers, engage your loyal fans, and convert more prospects to purchasers.

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Slow Home Buying Markets Raise the Marketing & Sales Bar

When the market slows, many builders instinctively try to create more noise. They launch bigger promotions. Increase incentives. Send more emails. Post more frequently on social media. The thinking is understandable. If buyers are paying less attention, the solution must...

The Human Advantage: Why Emotional Intelligence Still Wins in Homebuilder Marketing

| Part 3 of 3 | Over the past several years, homebuilders have invested heavily in technology designed to improve the customer experience. Websites have become more sophisticated. CRM platforms have become more powerful. Artificial intelligence is rapidly becoming part...

AI in Home Builder Marketing: How Builders Can Use AI Without Losing the Human Touch

| Part 2 of 3 | A New Home Sales Leader recently shared a story with me that perfectly captures where the home building industry is right now with AI. She had started experimenting with ChatGPT to improve her buyer...

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