FANtastic Marketing
If you answered yes to either of these questions, then FANtastic Marketing is the right book for you!
In FANtastic Marketing, acclaimed marketing strategist Meredith Oliver blazes a trail through the competitive world of internet commerce, showing the reader exactly how to make use of all that the internet has to offer and transform customers into fans.
Chapters packed with practical directions and exercises detail the psychology of brand loyalty, the critical roles of social media and content marketing, the necessity of online and offline congruence, and the uses of analytical measures.
Topics include: Fan Psychology, Digital Marketing, Social Media, Content Marketing, Online Reviews, Sales, Website Design, and Customer Experience.
Email marketing is an excellent way to keep your products and services in front of your fans. But before you can determine if you’ve put together a solid email marketing campaign, you first need to understand what constitutes a positive...
If you’re like most builders, your model home is key to your overall selling strategy. But if people don’t stop by to see your model home, what do you do? Foot traffic in your model is essential to growing your...
You spend a lot of time putting together your content. You work hard to make it creative and engaging. Despite all of this, the only true purpose of your content is to drive people to your site and increase business....
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