FANtastic Marketing

Revised & Updated Second Edition Available Now

• Would you like to grow your business this year? Make more sales, increase website traffic, and generate more inbound leads?
• Finding it difficult to stay current on the latest marketing tactics and wondering which ones really work?
• Interested in building a fanbase of loyal customers who do the selling and marketing for you?

If you answered yes to either of these questions, then FANtastic Marketing is the right book for you!

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Featuring UPDATED RESEARCH, STATISTICS, EXAMPLES, OPENING CHAPTER, and RESOURCES, the Second Edition of FANTastic Marketing is better than ever!

If you are looking for explosive business growth this year, look no further than FANtastic Marketing! In this book, you will learn a simple strategy to drive more awareness, interest, leads, and sales to your business. The simple secret is this…use your marketing to demonstrate you are a superfan of your fans! What?! Yep, you read that right. Show your fans through your marketing and sales messages that you are a superfan of your fans and watch your business EXPLODE with new business!

FANtastic Marketing is NOT a customer experience book. It is a marketing book that blends customer experience into marketing messages. You will learn the yin and the yang of marketing and customer experience. The two disciplines are truly two sides of the same coin that cannot exist without each other.

Topics Covered:

• Digital Marketing
• Website Design and User Experience
• Content Marketing
• Search Engine Marketing
• Social Media Marketing
• Online Reviews
• Google Analytics
• Customer Journey
• Lead Generation

FANtastic Marketing blazes a trail through the competitive world of digital marketing, showing you EXACTLY how to use websites, social media, apps, and all the internet has to offer to their full potential. With a fast-paced, engaging, conversational style, Meredith reveals how to make your fans feel appreciated from start to finish, earning their business and loyalty. Chapters are PACKED with practical directions and exercises to keep the reader engaged and enhance application. You will come away armed with the confidence that you can win big in the world of digital marketing!

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