Our Blog
2023
2023
We are excited for another amazing year of educational, insightful, and fun content from Builder Town Hall. If you miss a live event, bookmark this page to access the recordings. Want to join in on the fun? Save your seat...
Looks like Christmas came early this year! As a holiday gift and a way to celebrate a phenomenal year of Builder Town Hall, we’ve compiled our top ten takeaways from this year’s Builder Town Hall meetings. Let’s look back at...
What a year for Builder Town Hall! We are so grateful to our outstanding panelists and loyal listeners for elevating the energy and taking Builder Town Hall to the next level. This year has been filled with incredible industry insight,...
Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 1 I have spent more than 25 years studying marketing, communications, buyer psychology, technology, and the homebuilding industry. I have written books about marketing and...
Artificial intelligence is transforming search, but the biggest shift isn’t happening inside Google’s algorithms. It’s happening in the way buyers search for information. Builders who understand that difference won’t simply improve their rankings. They’ll earn trust before the first conversation...
When the market slows, many builders instinctively try to create more noise. They launch bigger promotions. Increase incentives. Send more emails. Post more frequently on social media. The thinking is understandable. If buyers are paying less attention, the solution must...
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