FANtastic Marketing 3.0 is your ultimate AI-powered playbook to transform online shoppers into superfans before they buy. With 90% brand-new content, this updated edition delivers fresh strategies, inspiring case studies, and step-by-step exercises to help you build a magnetic brand experience that attracts and retains loyal fans.
“Marketing today is less about the megaphone and more about the magnet—attract, don’t attack.”
— Meredith Oliver, FANtastic Marketing 3.0
Whether you’re a business owner, marketer, or entrepreneur, FANtastic Marketing 3.0 will help you future-proof your brand, captivate your audience, and grow with confidence.

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When we started Builder Town Hall back in 2020, it was an emergency meeting for an industry in crisis. What began as a “temporary” Zoom call to steady the ship during COVID turned into a five-year livestream series, 72 episodes...
If you’ve been feeling like your paid social ads are doing “fine” but not FANtastic, Meta’s Advantage+ Creative might just become your new best friend. We use it on a number of our builder accounts, and, no surprise, it’s delivering...
At the October Builder Town Hall, we got real about Reels—those short-form videos that dominate Instagram, TikTok, YouTube Shorts, and now even Google search results. What was once optional is now essential. If your marketing strategy doesn’t include short-form video,...
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