Case Study

LifeStyle Home Builders

Award-Winning Website Design


LifeStyle Home Builders builds thoughtfully crafted new homes in the Richmond, Virginia market. Founded in 1990, LifeStyle is passionate about floor plan design and takes great pride in building the most liveable homes in the market resulting in being named “Builder of the Year” four distinct times!

Working closely with Lifestyle Home Builders, our team created a website to truly bring the brand to life in a visually compelling and immersive experience. This starts with an elegant homepage, complete with a panoramic slideshow highlighting their beautiful model home photos constantly refreshed as visitors explore the website. The Find Your Home navigation drop-down menu, plus the list of communities and interactive map, located right on the homepage, makes it easy for visitors to search via location, floor plan, or availability. The interior page design allows users to select how they want to view available communities – by map view, grid view, or list view. In addition, the interior page graphic design is sleek and simple to enhance the mobile experience.

The website utilizes our custom, proprietary WordPress® Content Management System called Catalyst™. We developed Catalyst expressly for home builder website management. As a result, LifeStyle can easily update floor plans, communities, and available home details, plus they can also manage forms, the blog, navigation menus, and so much more!

In addition to website design and maintenance, we also provide LifeStyle with SEO, PPC, social media ads, OSC training, and blogging services. We are honored to be their chosen marketing partner and work daily to help them generate leads and sales!

Solutions Delivered

  • Interactive floor plans
  • Interactive site plans
  • Map, grid, and list views
  • Optimized for Google search
  • My Favorites functionality
  • Live chat and call-to-action graphics

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