FANtastic Marketing

A New Book by Meredith Oliver

  • Are you a business owner that finds the world of digital marketing confusing, overwhelming, and down-right complicated?
  • Finding it difficult to stay current on the latest marketing tactics and wondering which ones really work?
  • Would you like to grow your business, build your brand, and increase your sales?

If you answered yes to either of these questions, then FANtastic Marketing is the right book for you!

In FANtastic Marketing, acclaimed marketing strategist Meredith Oliver blazes a trail through the competitive world of internet commerce, showing the reader exactly how to make use of all that the internet has to offer and transform customers into fans.

Chapters packed with practical directions and exercises detail the psychology of brand loyalty, the critical roles of social media and content marketing, the necessity of online and offline congruence, and the uses of analytical measures.

Topics include: Fan Psychology, Digital Marketing, Social Media, Content Marketing, Online Reviews, Sales, Website Design, and Customer Experience.

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Insights

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Today we have Nanci Appleman-Vassil the President and Chief Learning officer at APLS Group on the blog. She’s sharing with us her tips for feedback and listening and how to build an effective company culture – especially as a small...

Toolbox Tuesdays

Google My Business For Home Builders Part 1

Google My Business is a free marketing tool offered by Google that is perfect for local search relevance. In the past, businesses have used Google Maps, Google Places, and Google Plus to manage their local listings on Google. All of...


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