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Digital Marketing

Guest Post: Tracking Your Marketing Dollars

  Marketing pioneer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That statement was relevant when it was made in the early 1900’s, and even until recent...

Home Builder Marketing & Sales

Home Builders: Learn the Inside Secret to Website Marketing

Is your builder website working for you or against you? Not sure? Does your website generate email leads, phone calls and onsite traffic? Wondering why or why not? If you aren’t sure how effective your website is, or if the...

Small Business Marketing

Save the Click, Save the World

Written by Meredith Oliver Remember “save the cheerleader, save the world”…a phrase made popular during the first season of the television show Heroes? In this post, I am going to teach you how to save yourself repetitive clicks and maximize your...

Home Builder Marketing & Sales

10 Most Common Homebuilder Web Site Mistakes & How to Avoid Them!

Written by Meredith Oliver If you are past or current client of Meredith Communications, don’t worry I’m not about to name any names in the following post (except one where I have permission), BUT I am going to tell you the...

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Content Marketing

Think You Aren’t Familiar With Content Marketing? Think Again.

Do you remember the Ice Bucket Challenge of 2014 promoted by the ALS Association? Then you are familiar with content marketing. As you probably recall, nominated participants dumped a bucket of ice water on their heads and then nominated a...

Advertising

Why Search Intent Matters For Your Home Building Business

Before we dive too deep into this topic, let’s start with an easy-to-understand explanation: Search intent is the motivation that a person has when they enter their search terms into a search engine. They’re looking to build a new home...

Advertising

Nope! You Actually CAN’T Advertise That.

You’ve probably heard all about online advertising. And chances are you’ve been the target of some of it, too. But did you know that there are some things that can’t be advertised on social media? This always comes as a...


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