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Digital Marketing

Guest Post: Tracking Your Marketing Dollars

  Marketing pioneer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That statement was relevant when it was made in the early 1900’s, and even until recent...

Home Builder Marketing & Sales

Home Builders: Learn the Inside Secret to Website Marketing

Is your builder website working for you or against you? Not sure? Does your website generate email leads, phone calls and onsite traffic? Wondering why or why not? If you aren’t sure how effective your website is, or if the...

Small Business Marketing

Save the Click, Save the World

Written by Meredith Oliver Remember “save the cheerleader, save the world”…a phrase made popular during the first season of the television show Heroes? In this post, I am going to teach you how to save yourself repetitive clicks and maximize your...

Home Builder Marketing & Sales

10 Most Common Homebuilder Web Site Mistakes & How to Avoid Them!

Written by Meredith Oliver If you are past or current client of Meredith Communications, don’t worry I’m not about to name any names in the following post (except one where I have permission), BUT I am going to tell you the...

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Digital Marketing

Have You Been Reading Your Email Campaign Reports Wrong?

Email marketing is an excellent way to keep your products and services in front of your fans. But before you can determine if you’ve put together a solid email marketing campaign, you first need to understand what constitutes a positive...

Content Marketing

How To Drive More Foot Traffic Than Ever To Your Model Home

If you’re like most builders, your model home is key to your overall selling strategy. But if people don’t stop by to see your model home, what do you do? Foot traffic in your model is essential to growing your...

Uncategorized

Successfully Monitor and Measure Your Digital Content

You spend a lot of time putting together your content. You work hard to make it creative and engaging. Despite all of this, the only true purpose of your content is to drive people to your site and increase business....


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