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Red Wing Shoes
Red Wing Shoes
Red Wing Shoe Company is a name steeped in history. So it may surprise you that this organization—founded in Red Wing Minnesota in 1905—could offer such a FANtastic Marketing example! I’ll admit, even I was a little surprised. Many older...
Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 3 AI has certainly made our lives as marketers easier. We can crank out content faster than ever, but I’ve noticed something interesting happening along...
Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 2 In Part 1 of this series, I shared one of the unexpected benefits of writing my first novel: it pulled me into an entirely...
Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 1 I have spent more than 25 years studying marketing, communications, buyer psychology, technology, and the homebuilding industry. I have written books about marketing and...
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