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Overcoming Objections
Overcoming Objections
We can all see it. The massive gray elephant is looming in the corner, not-so-patiently waiting for somebody to invite it into the conversation. Interest rates are on the rise, and buyers are taking notice. So now, as sales professionals,...
Maximum Pressure Campaign: Go Micro. Go Massive. | Part 1 of 3 You’ve reduced prices, offered incentives, promoted available homes on social media, sent emails, updated your website, and hosted open houses. Yet, the same homes keep showing up on...
Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 3 AI has certainly made our lives as marketers easier. We can crank out content faster than ever, but I’ve noticed something interesting happening along...
Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 2 In Part 1 of this series, I shared one of the unexpected benefits of writing my first novel: it pulled me into an entirely...
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