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Content Marketing

Don’t Get Bored—Get Marketing!

There’s a trap at work you’ve probably fallen into before: “I don’t have anything to do.” That’s usually about the time you check out your social media feed or drift off into a daydream. But what if I told you...

Home Builder Marketing & Sales

5 Reasons Why You Should Attend the International Builders Show

The 2018 International Builders’ Show (IBS) is in Orlando again this year! It’s coming up fast, January 9 – 11, so get registered today. IBS is the largest annual light construction show in the world, every year attracting 60,000 visitors...

FANtastic Selling Tips

7 Essential LinkedIn Apps for Sales People

  Written by Meredith Oliver LinkedIn recently overtook MySpace as America’s second largest social networking site. Once seen as the leading source for professional job-seekers, LinkedIn has morphed into an effective lead generation machine for the savvy sales person.   Since...

Mobile Marketing

Digitize Business Cards with a Phone App

  Written by Meredith Oliver Networking events are great for making connections and building relationships that can eventually turn into leads for your sales team. The trouble comes with finding a way to keep track of all the business cards...

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Insights

Content Marketing

Think You Aren’t Familiar With Content Marketing? Think Again.

Do you remember the Ice Bucket Challenge of 2014 promoted by the ALS Association? Then you are familiar with content marketing. As you probably recall, nominated participants dumped a bucket of ice water on their heads and then nominated a...

Advertising

Why Search Intent Matters For Your Home Building Business

Before we dive too deep into this topic, let’s start with an easy-to-understand explanation: Search intent is the motivation that a person has when they enter their search terms into a search engine. They’re looking to build a new home...

Advertising

Nope! You Actually CAN’T Advertise That.

You’ve probably heard all about online advertising. And chances are you’ve been the target of some of it, too. But did you know that there are some things that can’t be advertised on social media? This always comes as a...


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