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Build A Better Presence On Facebook

Let’s face it. You’ve been using Facebook as a marketing tool for years. But your strategy—assuming you have one—hasn’t been evaluated in a while. Listen. This platform isn’t the same as it was ten years ago. In fact, it’s not the same as...

Digital Marketing

Our Top Three Digital Marketing Articles | December 5

I’m back this week with another edition of my top 3 digital marketing articles. I enjoy writing these articles because they challenge me to stay up to date with marketing news. This week I’m sharing some tips to managing your...

Social Media

Facebook Changes To Audience Targeting

Facebook has changed their advertising policies. The social media company has stated that they have eliminated the ability for advertisers to target specific groups or disqualify certain groups from their targeted marketing programs. This change was made in an effort...

Small Business Marketing

Our Top 3 Digital Marketing Articles | Week of September 4

One thing that is constant in the field of marketing is CHANGE! Staying up to date can be overwhelming for sure. I feel like I spend a lot of time staying current – nevermind getting ahead of the what’s coming...

Digital Marketing

Our Top 3 Digital Marketing Articles | August 30

Being a marketer in this information age can be a challenge, to say the least. There’s always new trends, hot research, and new tactics to stay up to date with. Some weeks I feel like I spend hour upon hour...

Toolbox Tuesdays

Facebook Messenger for Kids

Parents now have a new tool to help them protect their children on the Internet. The new app Messenger Kids has been designed to give parents control of who their children talk to on the Internet via the messenger app....

Social Media

Facebook Posting Don’ts

Facebook is considered one of the greatest platforms for social interactions ever created. In recent month, users have grown increasingly frustrated by privacy concerns and other user’s bad behavior.  Social etiquette applies to social forums like Facebook. There are things that...

Social Media

Audience Targeting Tips for Facebook Ads

Facebook ads are an incredible way to reach home buyers. When done correctly, Facebook ads have the potential to generate a high-volume of website traffic, second only to Google, than any other digital marketing method. When creating a Facebook ad,...

Social Media

Toolbox Tuesday | Tips for Using Facebook Live

It seems like not that long ago social media and smart phones enabling people to provide and access content from virtually anywhere didn’t even exist. Now, it’s so common place that people can’t imagine living without it. Instead of lamenting...

Social Media

Toolbox Tuesday | How to Increase Your Social Media Following

As you’re looking at your competitors’ social media accounts, do you wonder how they’ve managed to attract so many followers while you feel like you’re struggling for every single one? You’re not alone! Social media is critical to creating a...

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Insights

Advertising

Are You Marketing Your Warranty Coverage?

As a homebuilder you know that your new construction homes have many advantages over pre-existing homes. A few of the advantages are obvious: customization, newer and better construction materials, and open concepts not often seen in older homes. But a...

Advertising

Building Homes for Future Buyers

Studies show that millennials are more likely to purchase a home than people in other generations within the next year. Great, you may be thinking. How does this affect me? As it turns out, a whole lot if you’re in...

Content Marketing

Creating Killer Content in the New Year Begins Now

Stuck deciding upon meaningful New Year’s resolutions for your business? Or maybe you never thought about setting resolutions for your business. Either way, you’ll want to make sure that “Improve my content marketing” is on your list for 2020. Listen:...


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