Case Study

LifeStyle Home Builders

Award-Winning Website Design


LifeStyle Home Builders builds thoughtfully crafted new homes in the Richmond, Virginia market. Founded in 1990, LifeStyle is passionate about floor plan design and takes great pride in building the most liveable homes in the market resulting in being named “Builder of the Year” four distinct times!

Working closely with Lifestyle Home Builders, our team created a website to truly bring the brand to life in a visually compelling and immersive experience. This starts with an elegant homepage, complete with a panoramic slideshow highlighting their beautiful model home photos constantly refreshed as visitors explore the website. The Find Your Home navigation drop-down menu, plus the list of communities and interactive map, located right on the homepage, makes it easy for visitors to search via location, floor plan, or availability. The interior page design allows users to select how they want to view available communities – by map view, grid view, or list view. In addition, the interior page graphic design is sleek and simple to enhance the mobile experience.

The website utilizes our custom, proprietary WordPress® Content Management System called Catalyst™. We developed Catalyst expressly for home builder website management. As a result, LifeStyle can easily update floor plans, communities, and available home details, plus they can also manage forms, the blog, navigation menus, and so much more!

In addition to website design and maintenance, we also provide LifeStyle with SEO, PPC, social media ads, OSC training, and blogging services. We are honored to be their chosen marketing partner and work daily to help them generate leads and sales!

Solutions Delivered

  • Interactive floor plans
  • Interactive site plans
  • Map, grid, and list views
  • Optimized for Google search
  • My Favorites functionality
  • Live chat and call-to-action graphics

Subscribe to our weekly email packed with tips, trends, and tactics to transform your sales and marketing

Real Talk About Reels: How Builders Are Winning with Short-Form Video

At the October Builder Town Hall, we got real about Reels—those short-form videos that dominate Instagram, TikTok, YouTube Shorts, and now even Google search results. What was once optional is now essential. If your marketing strategy doesn’t include short-form video,...

Is Google’s Gemini AI Mode the New Frontier for Home Buyers, and How Can Builders Take Advantage of It?

Researched With AI. Written by HI. Let me lay it out: we’re in a seismic shift. Google isn’t just sprinkling AI on top of Search — it’s rearchitecting Search around AI. As a home builder sales and marketing leader, this...

Home Builder Website Launch: Dicharry Homes Builds a StoryBrand Experience with Catalyst

We’re thrilled to announce the launch of the new Dicharry Homes website, designed and developed by Meredith Communications on our proprietary Catalyst WordPress platform. From day one, Dicharry Homes knew their online presence had to reflect more than floor plans...

8311 Brier Creek Parkway | Suite 105, PMB 428 | Raleigh, NC 27617 | Phone: 866-227-9769 | eFax: 321-226-0246

Privacy Policy | Copyright 2025 | Client Content Request Form