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New Website Launch

Home Builder Marketing & Sales

Home Builder Marketing Mondays | New Website Launch – Landon Homes

Selling homes online requires an engaging and interactive site to attract buyers and give them a sense of the space before they ever venture out to visit it. Meredith Communications took on this challenge for Landon Homes. This is our...

Home Builder Marketing & Sales

Home Builder Marketing Mondays: Thompson Homes Launches New Website

Thompson Homes has been building homes in northwestern Kentucky for over 60 years, with a tradition of excellence that now extends into its third generation. As a family-owned company, they approach business differently than other builders – focusing on their...

Toolbox Tuesdays

Toolbox Tuesdays: Melinda Brody & Co Launches New Brand

Melinda Brody & Company has provided innovative video shopping services and sales coaching to leading home builders around the country for over 30 years. As the industry leader in video mystery shopping, production and custom home builders have come to...

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Insights

Marketing Pro of the Month

August Marketing Pro of the Month Pat Sommer

How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it relayed to her successes and mistakes...

FANtastic Marketing Tips

FANtastic Marketing Example—GoDaddy

You probably remember the GoDaddy marketing campaign of years’ past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...

Home Builder Marketing & Sales

Housing Upgrades Millennials Don’t Care For

Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...


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