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Creating Wow

Digital Marketing

Showing Fans The Real You

Do you let your customers get to know the real you? This doesn’t mean giving out the personal details of your private life on Facebook. No, no. Consider instead that your fans easily tire from hearing the same corporate rhetoric...

Digital Marketing

Understanding The Buyer’s Journey Of Today

Is your business tied to using the sales funnel? Awareness. Interest. Consideration. Intent. Evaluation. Purchase. Sounds familiar, right? Well, did you know that your buyers no longer follow a linear path from awareness to purchase? They bounce all over the...

Analytics
Computer with charts and analytics

Review Your 2018 Google Analytics With These 4 Tips

As you begin 2019, don’t forget to take time to review your 2018 Google Analytics. Why? Doing so can help you gauge the performance of your website last year and give you insights into customer behavior. Using the following four...

Website Design

Shawn Forth Website Launch

For over 25 years Shawn Forth Homes has been building custom homes in and around Oklahoma City. Creating homes that offer the most value per square foot, while meeting the needs and wants of the client for amenities and features,...

Home Builder Marketing & Sales

Fall Parade of Homes Event

Meredith Communications has just released a specialty website for the Jim Allen Group (JAG) for three Fall Parade of Homes events. JAG needed a place to feature all of their homes and floor plans and Meredith Communications was pleased to be...

Digital Marketing
Meredith's Top 3 Digital Marketing Articles

Our Top Three Digital Marketing Articles | September 25

In this week’s highlight of digital marketing articles, I’m sharing about online marketing, brand awareness, and why having FANs of your business is key. Especially as we’re turning towards Q4 and wrapping things up for the year, it’s important to...

Guest Blogs

Guest Post | When Customer Service Wins!

We’re back this week with another guest post. Please give a warm welcome to Carrie Grace, a motivational speaker who travels the country speaking on kindness. She’s sharing one of her experiences where customer service went above and beyond and...

Guest Blogs

3 Ways CRM Improves New Home Marketing

This week for our #ThoughtfulThursday column we have Thaïs Cuffy, Marketing Manager for Lasso Data Systems. She’s sharing 3 (of the many!) benefits of having a CRM in your sales process. Some of the points she highlights include controlling messaging with welcome...

Toolbox Tuesdays

Tips on How to Select a WOW Hero Image for your Website Homepage

  If the term “hero image” is new to you, don’t worry. It’s basically a fancy name for the large image directly below the navigation bar on a website’s homepage. These images can be static, scrolling, or even videos. The...

Home Builder Marketing & Sales

How Easy Is Your Website to Navigate?

In The Click Power System, I provide a roadmap to a successful sales and marketing strategy. It’s built on five building blocks for success, the first of which being your website. Your website includes things like your content, your design, and also...

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Insights

Content Marketing

Think You Aren’t Familiar With Content Marketing? Think Again.

Do you remember the Ice Bucket Challenge of 2014 promoted by the ALS Association? Then you are familiar with content marketing. As you probably recall, nominated participants dumped a bucket of ice water on their heads and then nominated a...

Advertising

Why Search Intent Matters For Your Home Building Business

Before we dive too deep into this topic, let’s start with an easy-to-understand explanation: Search intent is the motivation that a person has when they enter their search terms into a search engine. They’re looking to build a new home...

Advertising

Nope! You Actually CAN’T Advertise That.

You’ve probably heard all about online advertising. And chances are you’ve been the target of some of it, too. But did you know that there are some things that can’t be advertised on social media? This always comes as a...


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Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246

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