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Creating Wow

Digital Marketing

Understanding The Buyer’s Journey Of Today

Is your business tied to using the sales funnel? Awareness. Interest. Consideration. Intent. Evaluation. Purchase. Sounds familiar, right? Well, did you know that your buyers no longer follow a linear path from awareness to purchase? They bounce all over the...

Analytics
Computer with charts and analytics

Review Your 2018 Google Analytics With These 4 Tips

As you begin 2019, don’t forget to take time to review your 2018 Google Analytics. Why? Doing so can help you gauge the performance of your website last year and give you insights into customer behavior. Using the following four...

Website Design

Shawn Forth Website Launch

For over 25 years Shawn Forth Homes has been building custom homes in and around Oklahoma City. Creating homes that offer the most value per square foot, while meeting the needs and wants of the client for amenities and features,...

Home Builder Marketing & Sales

Fall Parade of Homes Event

Meredith Communications has just released a specialty website for the Jim Allen Group (JAG) for three Fall Parade of Homes events. JAG needed a place to feature all of their homes and floor plans and Meredith Communications was pleased to be...

Digital Marketing
Meredith's Top 3 Digital Marketing Articles

Our Top Three Digital Marketing Articles | September 25

In this week’s highlight of digital marketing articles, I’m sharing about online marketing, brand awareness, and why having FANs of your business is key. Especially as we’re turning towards Q4 and wrapping things up for the year, it’s important to...

Guest Blogs

Guest Post | When Customer Service Wins!

We’re back this week with another guest post. Please give a warm welcome to Carrie Grace, a motivational speaker who travels the country speaking on kindness. She’s sharing one of her experiences where customer service went above and beyond and...

Guest Blogs

3 Ways CRM Improves New Home Marketing

This week for our #ThoughtfulThursday column we have Thaïs Cuffy, Marketing Manager for Lasso Data Systems. She’s sharing 3 (of the many!) benefits of having a CRM in your sales process. Some of the points she highlights include controlling messaging with welcome...

Toolbox Tuesdays

Tips on How to Select a WOW Hero Image for your Website Homepage

  If the term “hero image” is new to you, don’t worry. It’s basically a fancy name for the large image directly below the navigation bar on a website’s homepage. These images can be static, scrolling, or even videos. The...

Home Builder Marketing & Sales

How Easy Is Your Website to Navigate?

In The Click Power System, I provide a roadmap to a successful sales and marketing strategy. It’s built on five building blocks for success, the first of which being your website. Your website includes things like your content, your design, and also...

FANtastic Marketing Tips

Content Checklist – Make Your Website Wow

As we talked about in Building Block #1 in The Click Power System, your website is the foundation and most important element of your web marketing strategy. After reviewing hundreds of analytic reports for various-sized builders across the country, I noticed...

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Insights

Advertising

Paid Searches: How They Work And Why You Should Care

Which is better, SEO or Paid Search? This is a question asked over and over by our clients. And the answer is simple: It really depends on your goals. If you want a fast, easy, DIY option, then Paid Search...

Content Marketing

Don’t Get Bored—Get Marketing!

There’s a trap at work you’ve probably fallen into before: “I don’t have anything to do.” That’s usually about the time you check out your social media feed or drift off into a daydream. But what if I told you...

Home Builder Marketing & Sales

Use Interactive Floor Plans To Showcase Your Best Features In 2019

If you’re a home builder you know all about market trends. What buyers want to see changes from year to year. And only fifteen years ago, potential buyers had to drive to model homes to get a feel for what...


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