Garrette Custom Homes specializes in building new homes “on your land, our land, or land we find together.” However, because Garrette is not solely an on-your-lot builder – they also build available homes and pre-sale homes in communities – it was vital that the new website showcase all product lines with simple, clearly labeled navigation.
The website project had two primary goals: 1) Offer multiple navigation menus, graphics, and copy to clarify what Garrette Custom Homes offers and direct visitors to the product that interests them, and 2) Deliver a custom version of our WordPress® CMS called Catalyst™ to allow Garrette marketing staff to manage and update the multiple product lines, in multiple markets on the website with ease.
To accomplish these goals, we used a hybrid menu design, a limited traditional menu across the top of the page, and a hamburger menu for the rest of the navigation. This allows the user to focus on the most important pages in the traditional navigation and allows Garette to build out unlimited pages under the hamburger menu without cluttering the main menu. In addition, we used multiple graphics, call-to-action copy, and maps to showcase the build-on-your-lot options and the communities and available homes for sale.
In addition to website design, development, and hosting, we also provide SEO, PPC, blogging, and OSC training and consulting services for Garrette Custom Homes.
Subscribe to our weekly email packed with tips, trends, and tactics to transform your sales and marketing
It seems like everyone who’s anyone is talking about AI. Whether it’s whisperings in the halls at The International Builders’ Show or scrolling through articles upon articles on Facebook feeds, this new technology is the talk of sales and marketing...
Wow! What a year for the International Builders’ Show (IBS). The energy was electric. The knowledge was ripe and ready for the picking. And the people, as always, were hungry to learn. With 200,000 people in attendance throughout the...
It’s time for Meredith’s Metrics: the segment where we talk about numbers and what to make of them! At Meredith Communications, we strive to create FANtastic digital marketing for FANtastic builders. Our mission is to help builders utilize digital tools...
8311 Brier Creek Parkway | Suite 105, PMB 428 | Raleigh, NC 27617 | Phone: 866-227-9769 | eFax: 321-226-0246