Case Study

Garrette Custom Homes

Multiple product lines showcased


Garrette Custom Homes specializes in building new homes “on your land, our land, or land we find together.” However, because Garrette is not solely an on-your-lot builder – they also build available homes and pre-sale homes in communities – it was vital that the new website showcase all product lines with simple, clearly labeled navigation.

The website project had two primary goals: 1) Offer multiple navigation menus, graphics, and copy to clarify what Garrette Custom Homes offers and direct visitors to the product that interests them, and 2) Deliver a custom version of our WordPress® CMS called Catalyst™ to allow Garrette marketing staff to manage and update the multiple product lines, in multiple markets on the website with ease.

To accomplish these goals, we used a hybrid menu design, a limited traditional menu across the top of the page, and a hamburger menu for the rest of the navigation. This allows the user to focus on the most important pages in the traditional navigation and allows Garette to build out unlimited pages under the hamburger menu without cluttering the main menu. In addition, we used multiple graphics, call-to-action copy, and maps to showcase the build-on-your-lot options and the communities and available homes for sale.

In addition to website design, development, and hosting, we also provide SEO, PPC, blogging, and OSC training and consulting services for Garrette Custom Homes.

 

Solutions Delivered

  • Clear navigation menus
  • Search refinement options
  • Custom WordPress CMS
  • Optimized for Google search
  • Interactive floor plans
  • Live Chat and Salesforce integration

Subscribe to our weekly email packed with tips, trends, and tactics to transform your sales and marketing

Mastering Builder MarTech: Q&A With Jennifer Walsh

As we continue to dive into the world of MarTech, we took this past Builder Town Hall to discuss how and why to smoothly implement new technology into your business. Jennifer Walsh of Pacific Lifestyle Homes and Garrette Custom Homes...

Mastering Home Builder MarTech: Q&A With Kalee Davis

In continuation of our discussion of MarTech, we had the pleasure of sitting down with real estate agent and broker for Celebrity Custom Homes, Kalee Davis at this month’s Builder Town Hall to discuss the importance of implementing Martech into...

Meredith’s Metrics: Cautious Consumers Cool New Home Market

Welcome back to Meredith’s Metrics: the segment where we talk digital marketing numbers and what to make of them! We will take a look at the analytics for this month from an extensive collection of 70-100 builder websites that we...

8311 Brier Creek Parkway | Suite 105, PMB 428 | Raleigh, NC 27617 | Phone: 866-227-9769 | eFax: 321-226-0246

Privacy Policy | Copyright 2022 | Client Content Request Form