Case Study

Brighton Homes

New Branding, New Website

Brighton Homes builds new homes in the Boise, Idaho market and is part of the Brighton Corporation family of companies, including land development, senior living, 55+ communities, and homebuilding. Meredith Communications has designed, developed, and maintained many websites for the Brighton Corporation, and we are proud to be a member of #TeamBrighton!

The primary goal of this website project was to showcase Brighton Homes’ updated branding, which is now unified across the Brighton Corporation family of companies. The homepage uses a full-width, rotating hero image showcasing Brighton’s spectacular home designs. The website navigation floats on the hero image and remains visible as you scroll down the page. A list of communities and an interactive map on the homepage make it easy to quickly find a community in the desired area. A script accent font and interior photos add warmth and personality to the design.

The website utilizes our custom, proprietary WordPress® Content Management System called Catalyst™. Catalyst is the easiest, most flexible, yet most robust website back-end management system in the home building industry. It allows home builders to quickly and efficiently manage their website in-house without relying on their webmaster for day-to-day changes, streamlining the process and saving time and money.

We also provide SEO, PPC, and blogging services for Brighton Homes. We are honored to be Brighton’s digital marketing partner and look forward to building many amazing communities and lifestyles with them.

Solutions Delivered

  • Call-to-action copy and graphics
  • Optimized for Google search
  • Sticky navigation menu design
  • Lasso CRM integration
  • Photo and video galleries
  • Blog and social media links

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