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#WhatWeDo Wednesdays – Success Strategies

July 25, 2012

 

Written by Meredith Oliver

It is truly a pleasure to feature Jane Meagher of Success Strategies in this week’s #WhatWeDo Wednesday’s column. Jane and I have been running in the same circles (but in opposite directions) for many years and recently decided to get to know each other better. I’m so glad we did! Besides bonding over the joys and anxieties of being a working mom who travels a lot, we also found a lot of similarities in our work. If you need a design center guru or a professional speaker/trainer, please give Jane a call. You will be blown away by her professionalism, knowledge and passion for her job.

Welcome Jane to #WhatWeDo Wednesdays!

Guest post by Jane Meagher, President of Success Strategies.

People ask me all the time, “So what actually do you do?”  Many people in our industry don’t know there is a company specializing in the design studio field for homebuilders.  I love that the Design Studio world is unique, vibrant, and exciting! It makes such important contributions to builders’ bottom lines, customer experiences, and brand images.

This first-class design studio in Canada provided the builder with a 20 percent increase in option sales for the last two years, and a National Silver award for Best Design Center. The lucky homebuyers win as well by receiving a truly exceptional home personalization experience.

 

Success Strategies is the national expert in Design Studios. We create award-winning, leading-edge design studio environments across the country. We also provide performance training for both sales and design teams. Our team also works with your team on strategic marketing, operational improvement programs, and analyses to increase profits and create a superb customer experience.

Our philosophy is summed up in the name of my blog:  Think Like A Consumer/ Act Like A Retailer.  Everything we do stems from the combination of understanding the consumer psyche, or what drives someone to make a purchase decision and how  the customer evaluates choices and assigns value to products. We will help you master world-class retail strategies to maximize profit and customer satisfaction, including how to influence decisions visually, verbally and through procedures and expectation setting, etc.  It is absolutely fascinating to see all these things converge in a state-of-the-art design studio and selections experience.

 

Eagle Construction’s Home Gallery, built as part of their centralized Welcome Center in Richmond, Virginia, has been responsible for continually helping to convert prospects into buyers since they opened 8 months ago. This state-of-the-art design center was honored with a National Gold Award this year for Best Design Center in the country.

 

Success Strategies is a natural progression of my previous new home sales and marketing experience. I sold homes. I designed marketing for a builder. I was also a Senior Market Analyst for a housing market research firm and  a Vice President of an Interior Merchandising firm, among a few other things.

Currently, I serve leading builders in about 35 states and throughout Canada with my unique experiences and knowledge gained during the past 10 years.  Every project brings exciting challenges and new opportunities to apply our proven strategies to different circumstances.  Our clients represent all size builders, selling diverse housing products, in varied geographic areas. Some call us to create a new design studio. Others want to improve an existing one. We also train design consultants to sell more options and deliver a better customer experience. We also train sales teams to leverage the concept of personalization to sell more homes. We also help clients streamline their operations, prevent costly mistakes, and increase per home profit.

Simply put,  at Success Strategies our unparalleled expertise in the Design Studio world helps our clients sell more homes, maximize per-home revenue, increase customer satisfaction, and improve internal operations. We are also the proud winner of more “The Nationals” Awards for Best Design Center in the Country than any other company.

We’d be honored to learn about your company and how we can apply our expertise to help you reach the next level of excellence.  We offer affordable remote video conferencing, powerful on-site consulting and training, and one of the industry’s most robust on-demand video coaching series.  We’ll design a solution just right for you!

For more information, please browse our website at www.opt4success.net and sign up for our exciting free e-newsletter to stay on top of the latest trends and information in the design studio world.

***

Jane Meagher, MIRM, CSP, CAASH, is President of Success Strategies.   Success Strategies is the nation’s leading Design Studio creation, strategy and training company. Jane’s company creates cutting-edge, national-award winning design studios of all sizes; provides design studio strategic operational analyses; offers the industry’s most powerful design studio training program for Sales and Design Studio staff.  Jane writes a popular blog entitled “Think Like a Consumer/Act Like A Retailer,” which is featured on Builder Magazine’s/Hanley Wood’s  www.builderonline.com website.  Jane’s unparalleled credentials make her uniquely positioned to convey an in-depth mastery of the Design Studio world.

Success Strategies works with leading builders and suppliers in more than 35 states and Canada, including leading builders in many of the nation’s top housing markets.  Jane works with builders ranging in size from national Top 10 Builders to regional market leaders to smaller, local builders, as well as leading suppliers such as Kohler, Moen, Shaw, etc.

Jane has more than 25 years experience as a professional in new home marketing and sales among a wide variety of applications.  Her background includes positions as Senior Market Analyst for the prestigious housing market research firm, the William E. Becker Organization; Vice President of Sales & Marketing for the national award-winning merchandising firm The Childs/Dreyfus Group; Rookie of the Year as a New Home Salesperson with K. Hovnanian Companies; and publisher of The New Homes Guide. Jane also functioned as an outsourced Sales and Marketing Consultant for many builders, generating national award winning communities and marketing programs.

Jane is a sought-after lecturer and was a featured speaker at NAHB’s International Builder Show for more than 10 years, and has spoken at virtually every major industry conference/event, including the Pacific Coast Builders Conference, the Southeast Builders Conference, the Midwest Builders Conference, the Atlantic Builders Conference, Builder Magazine’s Big Builder Conference, the National Kitchen and Bath Associations’ KBIS Conference, the Presidential Conference, and many more.   She has held positions on many national and regional building industry councils and committees.  Jane is published and/or quoted in many leading housing industry publications, and enjoys teaching portions of the MIRM and CSP courses for NAHB. She also holds a license to practice real estate in New Jersey.

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