Our Blog

Sign up today for our weekly email packed with tips, tools, trends, and tactics to TRANSFORM your 2020!

What Is Your Website Experience Like?

April 16, 2018

Home Builder Marketing MondaysExperience refers to the degree a website entices visitors to interact online. Providing a great experience doesn’t mean you need to spend a fortune on design bells and whistles for the sake of being cool. Whatever bells and whistles you add, such as video, music, or interactive games, should have a purpose that relates to the wants and needs of your target audience. If something has a purpose and it’s really cool, that works just fine.

The purpose of interactive website features is to engage the visitor and keep them on your website longer, refer other visitors to your website, and/or return for new information.

Examples of interactive features include:

  • Interactive maps
  • Interactive floor plans
  • Virtual tours
  • Photo and video galleries
  • Live chat or Click-to-Call
  • Mortgage calculators

Interactive elements are particularly effective in explaining complex processes, such as design studio selections or green construction features. A well-designed interactive graphic will convey detailed information much more effectively than multiple paragraphs of text. You can always include the text below the graphic for SEO purposes.

Experience Checklist:

  • Is your website compelling to home buyers?
  • Is your website more engaging than your competition?
  • Does your website integrate features that allow the visitor to personalize the experience?

Click Power by Meredith OliverToday’s post contains information found in Click Power, Meredith’s book written specifically for the new home building and residential real estate industry. It’s a comprehensive, digital marketing how-to guide for home builders. Meredith steps you through the sometimes overwhelming maze of web marketing and shows you how to optimize your potential online. Order it online at Amazon.com.

 

 

 

 

 

 

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Tags: , ,

Categorised in:

Want us to get started working for you?

Call 866-227-9769
or

Contact Us

Insights

Advertising

9 Tools to Create the Most Scrolling Stoppable Images for Your Social Media

Share on FacebookShare on TwitterShare on Linkedin Have you ever wondered just how many posts per day go out into the social media universe? It has to be millions, right? Maybe even billions? And how many of those images actually...

Home Builder Marketing & Sales

August Marketing Pro of the Month Pat Sommer

Share on FacebookShare on TwitterShare on Linkedin How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as...

FANtastic Marketing Tips

FANtastic Marketing Example—GoDaddy

Share on FacebookShare on TwitterShare on Linkedin You probably remember the GoDaddy marketing campaign of years past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy...


Newsletter

Subscribe to receive updates about our products and services:

Contact Us

8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246

Privacy Policy | Copyright 2020

IF YOU ENJOYED THIS POST...

You’ll love our weekly email packed with tips, how-to’s, and strategies to drive more traffic, leads, and sales to grow your business, plus: