Our Blog

Sign up today for our weekly email packed with tips, tools, trends, and tactics to TRANSFORM your 2021!

    Websites: Re-do or Refresh?

    February 12, 2019

    You need a new website. These five little words make you go weak in the knees. Because what you probably hear is, “You need to spend a lot of money”. Right? After all, it’s the most attractive, functional websites that lure in customers. But between a huge budget, stretched out deadlines, and months of answering what seem to be the most inconsequential questions it’s easy to see why you put this task at the bottom of your pile. So what if I told you that you may not need a whole new website? Perhaps the only thing your website needs…is a refresh.

    Yes. There are reasons to tear down your website and start from scratch. But if you have the following things, chances are your website has great bones. And all you need is help to bring your site up to speed with the latest trends and tools. You might not need a whole new website if…

    1. You’re using a responsive template. Chances are that if the look of your website has been updated in the last few years, you’re using a responsive template. WordPress, Weebly, Wix, and Squarespace all offer pre-designed responsive templates for you to choose from. And, if you’ve worked with a web design service within the last one to two years for a more professional, individualized look, they likely took the time to ensure your template was in line with up and coming technology. On the other hand, if your website hasn’t seen an update since the early 2000’s, it’s probably time for a refresh.
    2. You have a rocking CMS or Content Management System. A CMS allows multiple users the opportunity to manage your website’s content like floor plans and blogs. They can also create, edit, and publish content. A CMS also stores important information (think cloud storage). Because it’s collaborative, no one person is responsible for the website’s content. This relieves a huge burden on business owners. Additionally, a CMS platform can be accessed anywhere there’s an internet connection. This allows businesses to work with professionals who aren’t even in the same place they are, expanding the hiring pool. Some good examples of CMS platforms are Hubspot, WordPress, and Sitefinity. We are big believers in WordPress. So much so we’ve built a proprietary, custom version of WordPress for our home builder clients. We can easily further customize each installment because WordPress is so flexible.
    3. Your website is built for mobile. You probably still use a desktop or laptop for work. But mobile functionality is imperative for today’s online user who is constantly on the go. In fact, more than 2/3 of all global traffic in 2017 came from mobile devices. So if your most recent website was built with mobile in mind, you’re on the right track.
    4. You’re collecting contact information. If you have a good CMS, chances are you’re collecting in-depth data from potential customers. Data that goes beyond name and email. Lead generation is an important foundation for any home builder website. And a good website has a way to collect that lead information. From newsletter sign-ups to customers who are interested in learning more, a website that collects contact information has the power to reach potential customers in a variety of ways.

    See something on the above list you’d like to implement into your website? Have questions about how your home builder or senior community website could benefit from a website refresh? Contact Meredith Communications.

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Tags: , , ,

    Categorised in: ,

    Want us to get started working for you?

    Call 866-227-9769

    Contact Us


    Digital Marketing

    Meredith Communications Launches New Website for Callio Properties

    Share on FacebookShare on TwitterShare on Linkedin Meredith Communications has just launched a beautiful new website for Chattanooga, TN’s premier luxury apartment leasing and management company, Callio Properties.  A division of Pratt Home Builders, Callio Properties was seeking to emulate...

    Builder Town Hall

    How to Create FANtastic Sales Videos – Sept Builder Town Hall Recap, Part II

    Share on FacebookShare on TwitterShare on Linkedin September Builder Town Hall special guest Dave Cooper and host Meredith Oliver shared so many tips on video creation and content we needed two blogs to cover all of the content. Part I...

    Builder Town Hall

    How to Create FANtastic Sales Videos – Sept Builder Town Hall Recap, Part I

    Share on FacebookShare on TwitterShare on Linkedin   We’ve just wrapped up our September Builder Town Hall, and it was a blast!  We welcomed special guest Dave Cooper to share some tips on video creation and live streaming to help...


    Subscribe to receive updates about our products and services:

    Contact Us

    8311 Brier Creek Parkway
    Suite 105, PMB 428
    Raleigh, NC 27617

    Phone: 866-227-9769
    Fax: 321-226-0246

    Privacy Policy | Copyright 2021

    Get Whova Home Builder Growth Summit

    Summit Ticket Registration