Chat with us, powered by LiveChat

Our Blog

How Functional Is Your Website?

April 9, 2018

Home Builder Marketing MondaysFunctionality refers to the technical performance of the website. Visitors have little patience for slow downloads, broken links, and error messages. At least once a month, complete a functionality review of your website. Click on every button, link, and multimedia took to make sure everything is working properly.

You should also test your website in different browsers. According to the numerous Google Analytics reports I review on a monthly basis, the top five most common browsers used are Safari, Chrome, Internet Explorer, Firefox, and Android. To confirm that your website is viewed correctly, check your Google Analytics report for the top browsers accessing your website and test accordingly.

One of the biggest functionality issues home builders face is not on the front-end of the website (the part that potential home buyers see), but on the back-end (where changes are made to keep the website up-to-date). Unfortunately, many older websites do not have a user-friendly back-end CMS (Content Management System) that allows for in-house editing of the website by a non-technical person.

If this is the case, you should redesign your website with newer technology that allows for real time, in-house editing. It is so important that your content is timely, that you can’t afford to wait for a web designer to make the changes.

Functionality Checklist:

  • Does your website load the homepage quickly, with two or three seconds?
  • Does your website load photos, videos, and interactive elements quickly?
  • Does your website label content clearly, meaning free of confusing industry acronyms or abbreviations?
  • Does your website have a status graphic for downloads?
  • Does your website allow for easy in-house editing and updating?
  • Does your website render properly on mobile devices and tablets?

Click Power by Meredith OliverToday’s post contains information found in Click Power, Meredith’s book written specifically for the new home building and residential real estate industry. It’s a comprehensive, digital marketing how-to guide for home builders. Meredith steps you through the sometimes overwhelming maze of web marketing and shows you how to optimize your potential online. Order it online at Amazon.com.

 

 

 

 

 

 

 

Tags: , ,

Categorised in: ,

Want us to get started working for you?

Call 866-227-9769
or

Contact Us

Insights

Website Design

Housing Design Matters Website Redesign

Share on FacebookShare on TwitterShare on Linkedin Housing Design Matters is a residential design service for builders. The company’s professional staff works with home builders to provide unique floor plans, high-quality working drawings, color selection, design workshops and more. HDM provides top-notch expertise to help home builders be the best...

Content Marketing

Why Your Content Isn’t Working

Share on FacebookShare on TwitterShare on Linkedin Telling your story and providing information about your products and services is part of every great marketing strategy. Especially when it comes to home building. And in today’s digital world, it’s so important...

Digital Marketing

Showing Fans The Real You

Share on FacebookShare on TwitterShare on Linkedin Do you let your customers get to know the real you? This doesn’t mean giving out the personal details of your private life on Facebook. No, no. Consider instead that your fans easily...


Newsletter

Subscribe to receive updates about our products and services:

Contact Us

8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246

Privacy Policy | Copyright 2019

IF YOU ENJOYED THIS POST...

You’ll love my newsletter packed with tips, how-to’s, and strategies to drive more traffic, leads, and sales to grow your business, plus: