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Top 4 Social CRM Tools

August 27, 2012


Written by Meredith Oliver

During the last several years, businesses have realized that social media can help attract new customers and nurture relationships with current customers. As more social networking sites appear on the scene, it becomes harder to monitor, follow, and join the conversations that are most important to a company’s customers. That’s where social CRM tools come into play. These services help companies tag customer data, so you can track the conversations taking place, monitor when it happened and in which social arena. Here are a few of the best social CRM tools available to help you tap into and manage the social information of future and existing customers.

1. Batchbook helps small businesses develop meaningful relationships with their best customers by tracking conversations where they happen – in person, via email, or on Twitter, Facebook and LinkedIn. The software makes it easy for users to retweet, reply to or save a tweet, post to Facebook and add friends, and pull in RSS feeds from blogs and other social websites like Pinterest and YouTube. You can also record information about customers and create to-do items tied to specific people.

2. Nimble allows you to build better customer relationships by unifying all your contacts, calendars, and conversations from Twitter, Facebook, LinkedIn, Google, and Skype. You can monitor social media websites from one screen, identify relevant connections and rank them in relevance, engage prospects and build deeper online relationships.

3. Salesforce Radian6 allows companies to listen to what people are saying about their brand, business, competition, and industry across different social networking websites. Users can respond to complaints, categorize, and route posts to the appropriate team members for faster resolution. You can also establish social profiles for each of your customers and gain conversation context.

4. SugarCRM is an open-source solution with social CRM built in, enabling companies to integrate their social media feeds with email marketing for online collaboration, document sharing, and sales intelligence. Like other social CRM tools, users of SugarCRM can read and respond to tweets and Facebook posts, as well as receive up-to-date information about customers and prospects.

What social CRM tool do you use for your business? What do you like/dislike about your program? Share your thoughts in the comments below.


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