Our Top 3 Digital Marketing Articles | August 21August 21, 2017
Welcome to #MarketingMondays at Meredith Communications! One of the toughest challenges of being a marketer in the information age is staying current on the newest trends, hot research and new tactics. I spend hours every week reading new sales and marketing articles. On Monday’s we feature an article round-up of the top 3 – 5 articles I read the previous week. Some of the articles may be brand new and others may have been out there a while, but you can be assured that the articles found here are still very relevant. You’ll also find my thoughts on each article and don’t hesitate to let me know what you think about them as well!
Creating an online marketing strategy to get more customers can be a great step for your business. But creating an online marketing strategy that will help you consistently bring in and keep customers can help you keep your business going for the long run. For tips on creating an online marketing strategy that will work for the future of your business, check out what members of the online small business community have to say.
My reflections: This post not only shares tips on how to bring in customers – but also how to create repeat customers and conversions. That’s what we all want in our business, right? If you take a deep look into this post, following all the links and articles, you’ll find yourself met with answers you didn’t even know you were looking for!
What We Learned in July 2017: The Digital Marketing Month in a Minute by Andrew Tweddle
July has been a month greater than the sum of its parts. While perhaps no one story has dominated the web, the long-term implications of many of this month’s stories should be given great consideration. From Facebook putting more and more effort into becoming a news publishers, to Sundar Pichai’s continued ascent up the Alphabet ladder, these developments will only continue to grow in importance in the digital marketing world. But this is your chance to get ahead of the game.
My reflections: Whoa! This article is packed with both things I had heard about and things that I had no idea about! It’s thoroughly intriguing and truly does help you get ahead of the game. I’m not just talking about on the surface things – chances are, some of these big changes that we announced in July are going to directly impact you. Check it out!
Our 9 Favorite Pieces of Marketing Wisdom by Dillon Baker
We’ve talked to a lot of smart people here on The Content Strategist. CEOs, founders, CMOs, marketing gurus. In fact, we’ve talked to so many smart people that it would take way too much time to have you go back and read through all the interviews to find the best examples of marketing wisdom.
So instead, we’ve assembled a “best of” list. Think of it as a “That’s What I Call Music Vol. 1,” except for marketing thought leadership. Fun, right?
My reflections: From algorithms to your competitors, you’ll find a little bit of wisdom for all things marketing in this post! Some are just for fun and others make you stop and think. My favorite is probably this one from Scott Brinker, editor and founder, ChiefMartec: “Few things in marketing are about achieving perfection. They’re largely about doing a better job than your competitors.”
Meredith Oliver is a digital marketing expert, sales and marketing professional speaker, and author. If you’d like more information on speaking engagements or books, visit MeredithSpeaks.com For sales and marketing tips, you’re at the right spot! Take a look around Meredith Communications. Follow her on Twitter: @MeredithCSP and follow her killer shoe collection on Instagram: @MeredithsShoes22.