Our Blog

Sign up today for our weekly email packed with tips, tools, trends, and tactics to TRANSFORM your 2020!

Toolbox Tuesdays: Use Bumper Videos to Boost Your Brand

September 19, 2017

Toolbox Tuesdays: Use Bumper Videos to Boost Your Brand

You know the saying “a picture is worth a thousand words?” It’s true. So think about how much more a video is worth! In marketing, video is highly valued. Commercials on television and online bring in lots of business. That’s why companies spend big money to buy air time during highly viewed events like the Super Bowl. With so much of the American population spending time online, video ads on the websites that your ideal client is likely to visit can be a huge boost in sales. Now, you can use short bumper ads to boost your brand without the investment of creating a full video.

How Bumper Videos Work

First, bumper videos are a feature of Google AdWords, so you’ll need to have an AdWords account. These videos are no more than six seconds, but viewers can’t skip them – so make the most of the time you have to grab their attention. Because they’re a feature of AdWords, you will pay based on the CPM (cost-per-thousand impression) model. Bumper videos are highly effective on mobile devices, so if you’re looking to capture the attention of people on the go, bumper videos can be a great way to do it.

How do I Record a Bumper Video?

If you’re comfortable making YouTube videos, you may feel confident making your own bumper video. But it’s okay if you’re not. Companies like Real Reach Marketing have the skills and expertise necessary to create a truly captivating bumper video. Check out a couple samples of their work!

How Do I Create a Bumper Video Ad Campaign?

If you’re familiar with AdWords, creating a bumper video campaign is quite similar. Follow these steps to set up and run your bumper video campaign.
1. Sign into AdWords
2. Click Campaigns, then +Campaign and choose Video
3. Give your campaign a name and set subtype to Standard.
4. Under Video ad formats, choose Bumper ads: 6-second video ads
5. Set your budget. FYI – bidding will be set to a maximum CPM
6. Select your networks, location, language, etc.
7. Save and Continue
8. Enter your ad group name and the video. Remember, it must be 6 seconds or less
9. Enter your maximum CPM
10. Choose your targeting
11. Save

It’s that simple. For more help creating a powerful bumper video campaign, contact Meredith Communications.

Leave a Reply

Your email address will not be published. Required fields are marked *

Tags: , , ,

Categorised in: , ,

Want us to get started working for you?

Call 866-227-9769
or

Contact Us

Insights

Advertising

Introducing the New Google Analytics

Share on FacebookShare on TwitterShare on Linkedin Small businesses around the world use Google Analytics to measure and analyze website performance. Google Analytics has helped countless business owners refine website content, measure conversions, and scrutinize marketing channel performance. On October...

Analytics

Major Changes To Google Ads Impact New Home Marketing

Share on FacebookShare on TwitterShare on Linkedin On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against...

Advertising

Gearing up for the HBGS

Share on FacebookShare on TwitterShare on Linkedin Meredith Communications is excited about our upcoming Home Builder Growth Summit (HBGS). This event would not be possible without our valued sponsors. In last week’s blog post, we recognized our Presenting Partner Sponsors. ...


Newsletter

Subscribe to receive updates about our products and services:

Contact Us

8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246

Privacy Policy | Copyright 2020

Get Whova Home Builder Growth Summit

Summit Ticket Registration

IF YOU ENJOYED THIS POST...

You’ll love our weekly email packed with tips, how-to’s, and strategies to drive more traffic, leads, and sales to grow your business, plus: