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Toolbox Tuesdays: Benefits of Integrating Live Chat Into Your Website

December 5, 2017

At the heart of every website is the purpose of converting visitors into buyers. You’ve invested a lot of time and money to build your new home community. You know your homes have the best features and finishes, but you need to convince the people visiting your website of that. The fact is, no matter how robust your website, those viewing it will have questions. Integrating live chat on your website is one of the best ways to assist potential buyers and turn leads into sales.

Increased Sales

In today’s fast-paced, Internet-driven world, buyers expect immediate answers. They want to feel their questions are as important to you as they are to them. In the days before the internet, they’d have made a phone call during selected business hours to get the information they needed. Today, they expect to get all their answers online. While having an email address for them to contact you is helpful, it’s not immediate. A buyer who’s ready to make a decision may not want to wait for your reply. That’s where live chat can help. By providing immediate access to your customer service and sales team, leads get the answers they need right away. And because your team is highly skilled, they may be able to leverage the personal contact into an even bigger sale.

Customer Service

Once a buyer has committed to viewing or purchasing one of your new homes, they may still have questions. While some of those questions may be filtered through their realtor, it’s also possible they’ll visit your website looking for answers. Using a properly integrated live chat on your website means you can offer your buyers amazing customer service and answer their questions promptly. And you know satisfied, happy homeowners are likely to refer their friends and others they want to have as neighbors.

At Meredith Communications, we’ve got the knowledge and experience to set up live chat (Online Sales Counselor) features or upgrade existing ones to help boost your sales. Contact us today to get started on your live chat feature.

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