Chat with us, powered by LiveChat

Our Blog

Toolbox Tuesday | Tips on Managing Your Blog

February 13, 2018

Toolbox TuesdaysA blog is a great way to keep the content on your site fresh and connect with interested home buyers. Maybe you’ve been reluctant to start – or you’ve started and then stopped – because managing a blog seems overwhelming. It certainly can be, but with some simple tips, managing your blog doesn’t have to take over your life or become a huge time suck.

Have a Specific Purpose (and Stick to It)

Yes, of course, you want your blog to drive interest, but it needs to be more measurable than that. Something like “increase website traffic by x%” that you can measure and track through Google Analytics or some other means. And be smart – make sure your goal is attainable. If you’ve never had a blog before, don’t expect it to go viral the first day. As time goes on, revisit this purpose and be sure you’re sticking with it (or modifying it as necessary) to stay on track with generating content that converts.

Plan Your Posts

It’s more than just writing your content and publishing it. There’s also promoting it, responding to comments, researching, and commenting on other blogs. Try using a blogging calendar, like this one, to set up a schedule so all necessary blogging tasks are completed in a timely fashion without taking over your life.

Jot Ideas Down

The idea for your next great blog post can happen anytime. In the shower, driving, making tea, etc. Don’t brush it off and think you’ll remember it when it’s time to work on your blog. You won’t. Take 30 seconds to write it down in a file specifically for this purpose so you’ll be ready to go when the time comes.

Just Write

It’s human nature to try to edit as you go. Don’t! You’ll lose your train of thought and wind up frustrated. Just write everything you have to say and edit it later. The real key is to make it exciting, so write something you’d want to read.


Maybe you’re great with words, but creating awesome graphics or video to go along with your post is daunting. Find someone to do it for you. Sites like and offer these services at affordable rates, depending on the contractor.


Once your blog post is written, you need to share it on social media so people will know to go read it. Before you start stressing about how much time it will take to make posts and publish them at the right time, consider automation. There are many tools available to help you automate your posts. Which one works best for you will depend on the social media accounts you use. Some suggestions are Tailwind, Hootsuite, and Buffer.

Guest Bloggers

It can be tough to come up with ideas all the time. Reach out to people in similar businesses and ask them to write a guest blog. Besides saving you from writing that post, you’ll get to have your business put in front of their audience – and vice versa. It’s a win-win.

Know Your Competition

What are other blogs in your niche writing about? Don’t copy their ideas, but do leverage that information to show you’re keeping up with what’s going on. No one wants to read yesterday’s news – and no one will consider you an authority if that’s what you’re putting out there.

Try these tips for managing your blog. If it still feels like something you’d rather outsource, contact Meredith Communications. The first consult is always free.

Tags: ,

Categorised in: , ,

Want us to get started working for you?

Call 866-227-9769

Contact Us


Search Engine Optimization (SEO)
Hand holding trophy win SEO

Three Ways To Win The SEO Game As A Homebuilder

Share on FacebookShare on TwitterShare on Google+Share on Linkedin As a home builder, you’re always on the lookout for new customers. And it’s likely you know that when you maintain high search results rankings, you get more traffic to your...

hand drawn home and idea cloud

25 Topic Ideas For Your Homebuilder Blog

Share on FacebookShare on TwitterShare on Google+Share on Linkedin Having an active blog on your homebuilder site is a great way to drive organic traffic. Organic traffic consists of people who are looking for information available on your site. And...

Computer with charts and analytics

Review Your 2018 Google Analytics With These 4 Tips

Share on FacebookShare on TwitterShare on Google+Share on Linkedin As you begin 2019, don’t forget to take time to review your 2018 Google Analytics. Why? Doing so can help you gauge the performance of your website last year and give...


Subscribe to receive updates about our products and services:

Contact Us

8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246

Privacy Policy | Copyright 2018


You’ll love my newsletter packed with tips, how-to’s, and strategies to drive more traffic, leads, and sales to grow your business, plus: