Our Blog

Tips on How to Select a WOW Hero Image for your Website Homepage

April 17, 2018


If the term “hero image” is new to you, don’t worry. It’s basically a fancy name for the large image directly below the navigation bar on a website’s homepage. These images can be static, scrolling, or even videos. The hero image is there to immediately grab a visitor’s interest and have them want to know more. In many cases, it’s the first thing people see. Follow these tips to select the best hero image for your website.

Directional Cues

Have you ever noticed how when someone is looking up at the sky and pointing, other people stop and look as well? Even if they’re not sure what they’re looking at, people are curious and will look.  The same thing happens with websites. Use an arrow or an image of someone looking towards your call to action. People viewing your page will naturally look in that direction and be more likely to respond to your CTA.

Powerfully Support Your Message

Chances are you’ve spent a lot of time creating your message and the initial words people will see on your site. Your hero image needs to be equally as powerful on its own while still supporting your key message. Bright colors, illustrations, or engaging images that capture movement can be good options.

Go for the Gut (Reaction)

People are more likely to take action when they feel strongly. That initial emotional reaction can make or break a potential sale. When looking for your hero image, ask others how they feel when they view the picture. If it’s in line with what you’re going for, you’re on the right track!

Be Relatable

Not everyone is going to be in love with the process of home building, but your target audience is going to be in love with the idea of a custom home or a dream home. Make what you love about your business, and what people get from you, into something they’ll immediately understand.

Site Examples

Our website clients use a variety of hero image styles. Check out these examples to see a nice variety of options on hero images.

https://landonhomes.com/ – Using a video as their hero image

https://www.mybuffington.com/ – Using a still image of the local area to create a real WOW & using the hero image as the background image

https://www.grayhawkhomesinc.com/ – Mixture of stock images and product images

For more on choosing the perfect hero image for your site, check out my video on the subject. If you’d like even more help, contact Meredith Communications for a free consultation.



Tags: , ,

Categorised in: ,

Want us to get started working for you?

Call 866-227-9769

Contact Us


Toolbox Tuesdays

How to Stop Spam Calls To Your Cell Phone

Share on FacebookShare on TwitterShare on Google+Share on Linkedin Spam calls to cell phones can be an incredible nuisance, and they appear to be on the rise. In fact, last year, the Federal Trade Commission received more than 375,000 complaints...

Marketing Mondays

Is Your Website’s Call to Action Effective?

Share on FacebookShare on TwitterShare on Google+Share on Linkedin Using both text and graphics that compel visitors to call, click, check out more of your products, or come by your office is called a Call to Action. Websites are active...

Personal Development

Guest Post | How to Boost Your Willpower With These 3 Steps

Share on FacebookShare on TwitterShare on Google+Share on Linkedin This week we have Lucy Hayhurst, a Licensed and Registered Dietitian/Nutritionist and the owner of Well Balanced Nutrition on the blog. She’s discussing how willpower is related to our health and what...


Subscribe to receive updates about our products and services:

Contact Us

8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246


You’ll love my newsletter packed with tips, how-to’s, and strategies to drive more traffic, leads, and sales to grow your business, plus: