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Technology

Google Maps API No Longer Free

Beginning in June of this year, Google changed the structure for their Maps API. This has significantly impacted our clients that have maps on their websites. The increase was ridiculously high, over 1,400 percent, and many homebuilders are now seeing...

Analytics

Recommended Tool – DashThis

Digital marketing is a necessity for those who want to increase the sales of their product or services on the Internet. Reaching potential clients on the various platforms is part of every marketing strategy. However, tracking all of these platforms...

Toolbox Tuesdays

Complete Website Protection – Meredith Communications Recommends Sucuri

Protecting your website from ongoing threats is as important as driving traffic to your site for sales. If your site is not protected at all times, you risk losing important information about your business, placing your clients at risk for...

Digital Marketing

Web Surfers Beware of Malware Hiding in Google Images

If you are a typical Internet user, you use Google Images. You may have grabbed a picture to use as part of your website or blog. You may have downloaded a picture because it contains information you need for a...

Toolbox Tuesdays

Google Images Update on Google Analytics

Webmasters use Google analytics to track all the important information regarding their website performance. Google Analytics (GA) has become the go-to platform for gauging how well a website is performing. The information contained in this program can also be used...

Apps

Website Wednesdays | Content Management Systems

It’s time for another Website Wednesday! Meredith hosts a Facebook Live most Wednesdays at 1pm Eastern here. This week she’s discussing Content Management Systems. How easy is it for your to update your website? There are different systems from open-source,...

Technology

Toolbox Tuesday | What are the benefits of HTTPS over HTTP

The S in HTTPS stands for secure. Basically, HTTPS is a more secure way of transferring information over the web. While the implications for e-commerce are readily apparent, there are many other benefits. At Meredith Communications, we recommend HTTPS to...

Search Engine Optimization (SEO)

The Importance of Categories and Tags for SEO

If you do any kind of blogging on your website, you’ve probably come across the terms ‘categories’ and ‘tags’. If you’re like most people you may not be sure what these are or how to use them correctly to maximize...

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Insights

Advertising

9 Tools to Create the Most Scrolling Stoppable Images for Your Social Media

Have you ever wondered just how many posts per day go out into the social media universe? It has to be millions, right? Maybe even billions? And how many of those images actually make you stop scrolling? Be honest. Many...

Home Builder Marketing & Sales

August Marketing Pro of the Month Pat Sommer

How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it related to her successes and mistakes...

FANtastic Marketing Tips

FANtastic Marketing Example—GoDaddy

You probably remember the GoDaddy marketing campaign of years past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...


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