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Content Marketing

Getting Started with a Social Media Posting Schedule

Social media is one of those things that you know you SHOULD have–but it seems like such a chore. As someone who is on a LOT of social media channels, I can understand where you’re coming from. It does get...

Apps

6 More Social Media Power Tips for Real Estate Sales

Last month, I shared 5 power tips real estate agents can use to sell properties with social media. Here are six more ideas you can implement that will help you get more sales. 1. YouTube Video Tours – Video is a...

Blogging

11 Ways to Repurpose Blog Content

One reason why a blog is such a powerful marketing tool for real estate agents is that you can update, refresh and reuse your blog articles to reach an even wider audience for your services. Here are several ways you...

Blogging

20 Twitter Hashtags for Home Builders

Twitter is a useful social networking site for home builders to promote their new homes because many Twitter users enjoy sharing information about their home search with family and friends. The key to keeping your company top of mind and...

Dealer Marketing

Can Twitter Drive Car Dealership Sales?

  Twitter often gets a bad rap among social networking sites because of the perception that companies only use it to broadcast their messages, and push their products. But studies have shown that Twitter ranks higher than Pinterest in terms...

FANtastic Marketing Tips

8 Ways for a Home Builder to Use Twitter

Many people believe Twitter is one of the most difficult social networks to use. But when mastered, it can be a powerful marketing tool for many businesses, including home builders. The trouble is, many home builders don’t understand how to...

Email Marketing

How Twitter Can Help Plan Your Email Marketing

Written by Meredith Oliver Do you get frustrated trying to figure out when you should email your company’s newsletter or launch an email marketing campaign to get the best response?  It’s not just figuring out which day of the week...

FANtastic Marketing Tips

#FanFactor Friday – The Fan Experience

Written by Meredith Oliver A few days ago I presented “The Fan Factor” at the Pacific Coast Builders Show, Professional Women in Building Luncheon in San Francisco, CA. In my keynote, I explain what rock stars, politicians, major sport stars, and your...

FANtastic Marketing Tips

#FanFactor Friday – Avoid Tweet Faux Pas

Tweeting is a great way to keep your fans informed about what is going on at your company. Twitter is also a perfect platform for engaging your fans in conversations about your brand, products, and services. However, sometimes a tweet...

Social Media

How Twitter’s Redesign Can Help Your Sales Team

  Written by Meredith Oliver Twitter recently launched a major redesign that borrows some features from Facebook to make the social networking site more user-friendly. Posts are still limited to 140 characters, but sales people can make better use of...

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Insights

Content Marketing

Think You Aren’t Familiar With Content Marketing? Think Again.

Do you remember the Ice Bucket Challenge of 2014 promoted by the ALS Association? Then you are familiar with content marketing. As you probably recall, nominated participants dumped a bucket of ice water on their heads and then nominated a...

Advertising

Why Search Intent Matters For Your Home Building Business

Before we dive too deep into this topic, let’s start with an easy-to-understand explanation: Search intent is the motivation that a person has when they enter their search terms into a search engine. They’re looking to build a new home...

Advertising

Nope! You Actually CAN’T Advertise That.

You’ve probably heard all about online advertising. And chances are you’ve been the target of some of it, too. But did you know that there are some things that can’t be advertised on social media? This always comes as a...


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