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The Fan Factor

Book Release

FANtastic Marketing Friday: Week 1

I’ve been hard at work lately. That’s because I’ve been writing my new book, FANtastic Marketing, set to be released for your reading pleasure on October 31! FANtastic Marketing is NOT another technical, boring marketing book. My fun, engaging, and no geek speak...

Book Release

Coming Soon: FANtastic Marketing by Meredith Oliver

I’ve been keeping a really big secret. Needless to say that it has been difficult. That’s why I’m so excited to share that after months of researching, writing, editing (and a whole lot more) I’m going to be releasing a...

FANtastic Marketing Tips

The Epitome of The Fan Factor

Watch this video as sales keynote speaker Meredith Oliver presents “#NoFilter” at the 2015 Super Sales Rally at the Las Vegas Convention Center. This clip talks about #TaylorSwift who is the epitome of what Meredith calls “The Fan Factor.”  ...

Uncategorized

Meredith’s February Events

February 5, ThursdaySavannah, GA8:15am – Registration & Networking9:00am – 12:00pm – Program Three Elements Sales and Marketing Rally The 2014 Three Elements Sales and Marketing Rally is a three-hour sales training event headlined by Melinda Brody, Meredith Oliver and John...

FANtastic Marketing Tips

How to Create the Perfect Real Estate Post for Facebook

With more than a billion users on Facebook now, it’s tougher than ever to reach your followers without having to pay for ads. Organic reach is so low that only about 6 percent of your fans will ever see your...

Apps

5 Ways a Home Builder Can Use Instagram

  Savvy home builders realize that social media marketing can help them reach home buyers in a variety of different ways – from Facebook to Twitter to Pinterest. The latest social networking tool that businesses are clamoring to get on...

Dealer Marketing

Meredith Oliver Speaking at 2014 NADA Convention & Expo

Meredith Oliver of Creating WOW Communications is presenting “The Fan Factor: Sell More Cars with Social Media” at the 2014 National Auto Dealers Association Convention in New Orleans, January 24 – 27.  There are 174 workshop sessions presented by 100...

FANtastic Marketing Tips

#FanFactor Friday – Reward Loyalty

  Written by Meredith Oliver A good reward program will provide value to your fans, give your business valuable feedback, and increase your repeat business. There are two types of reward programs you can choose for your brand – Free...

FANtastic Marketing Tips

#FanFactor Friday – Engage Holiday Fans

The holiday shopping craze is about to begin. In 2011, Cyber Monday shopping exceeded the sales of Black Friday shopping. Are you gearing up at your company to promote your brand to consumers searching the web for the perfect gifts?...

FANtastic Marketing Tips

#FanFactor Friday – Angry Birds Anyone?

  Written by Meredith Oliver Have you ever played Angry Birds? Those irksome birds and greedy pigs can teach you a few things about engaged fans and social media. Through its enormous popularity, the Angry Birds brand has recently grown...

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Insights

Home Builder Marketing & Sales

Tools to Identify Buyer Trends

Identifying buyer trends is key to creating a successful home building business. Because the last thing you want is to provide houses that aren’t meeting the needs of the current market. Why? In the end, they’ll be incredibly difficult to...

Digital Marketing

7 Incredibly Useful Tactics to Build Engagement Through Email Marketing

You spend a lot of time on your email marketing. So it can be incredibly frustrating when your engagement numbers don’t meet your expectations. Been there, done that—got the t-shirt! But if you want to know the truth…building engagement through...

Digital Marketing

Prepare Your Holiday Marketing With These Five Tips

Who doesn’t love the holidays? It’s the time of year to spend time with family and friends, and even to throw festivities! As a homebuilder, the holidays are also the perfect time to showcase how your available homes can be...


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