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Feeling Overwhelmed or Annoyed by AI? You’re Not Alone, and That’s Okay

If you’ve ever found yourself staring at a blinking cursor on ChatGPT or wondering if AI is moving too fast to keep up with, breathe. You’re not alone. Or perhaps you are so sick and tired of articles and webinars...

Future-Proof FAQ Forum: June 2024 BTH Recap

    The only thing constant is change, but somehow we as humans are so brutally resistant to it. From changing our hairstyle to changing what brand of hand soap we use, small changes in our lives can cause big...

Builder Town Hall Is Coming to IBS 2024

Watch out! Builder Town Hall is coming to the International Builders’ Show for the first time! Join us on February 28 from 10:15 — 11:15 am for a LIVE and UNPLUGGED edition of your favorite award-winning program: Marketing 2024: Ignite...

What Can AI Do For YOU

It seems like everyone who’s anyone is talking about AI. Whether it’s whisperings in the halls at The International Builders’ Show or scrolling through articles upon articles on Facebook feeds, this new technology is the talk of sales and marketing...

Mastering Home Builder MarTech: Q&A With Kalee Davis

In continuation of our discussion of MarTech, we had the pleasure of sitting down with real estate agent and broker for Celebrity Custom Homes, Kalee Davis at this month’s Builder Town Hall to discuss the importance of implementing Martech into...

How to Create FANtastic Sales Videos – Sept Builder Town Hall Recap, Part I

  We’ve just wrapped up our September Builder Town Hall, and it was a blast!  We welcomed special guest Dave Cooper to share some tips on video creation and live streaming to help all of you up your digital home...

Six Lessons Learned From Hosting a FANtastic Virtual Event – Part II

The importance of hosting an online event or summit cannot be stressed enough during this COVID economy. It’s one of the best ways to engage with clients and potential clients and customers while keeping socially distanced. Last time I answered...

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AI Is Your MVP Part 3: From Tool to Infrastructure – How Builders Train and Deploy AI Without Chaos

Part 3 of a 3-Part Series: Part 1 Part 2 Let’s go back to the Nordstrom story from Part 1 one more time. That associate didn’t just wake up one day naturally brilliant at fit, product pairing, and follow-up. She...

AI Is Your MVP Part 2: CRM, Canva & The Integrated Sales Stack

Part 2 of a 3-Part Series Let’s go back to the Nordstrom story in Part 1 for a moment. That associate didn’t disappear into the stockroom and manually count inventory every time I asked a question. She didn’t shuffle papers...

AI Is Your MVP Part 1: Integrating AI + CRM

Part 1 of a 3-Part Series Years ago, I walked into Nordstrom to buy a bra and met Wendy, the Nordstrom Lingerie Specialist. (Now I have your attention!) After introducing herself and asking for my name, she started with, “Meredith,...

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