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The summer fun continues with more insights from the August Builder Town Hall Summer Camp! So wrestle up some marshmallows, throw on a cozy crew neck, and prepare for a fantastic fireside chat with the marvelous Meredith Oliver. Several years...
The summer isn’t over yet, and lucky for you, neither is the opportunity for adventure. The August Builder Town Hall throws it back to the good ol’ days of summer camp. So grab your bucket hat, slather on your sunscreen,...
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When the market slows, many builders instinctively try to create more noise. They launch bigger promotions. Increase incentives. Send more emails. Post more frequently on social media. The thinking is understandable. If buyers are paying less attention, the solution must...
| Part 3 of 3 | Over the past several years, homebuilders have invested heavily in technology designed to improve the customer experience. Websites have become more sophisticated. CRM platforms have become more powerful. Artificial intelligence is rapidly becoming part...
| Part 2 of 3 | A New Home Sales Leader recently shared a story with me that perfectly captures where the home building industry is right now with AI. She had started experimenting with ChatGPT to improve her buyer...
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