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Home Builder Marketing & Sales

How to Engage Real Estate Buyers with Snapchat

Are you familiar with Snapchat? It’s a video messaging app for iPhone and Android that allows you to take photos and videos, add text and drawings to them, and then send them to your followers as “snaps.” Users set a...

Content Marketing

How to Get More Likes for Your Selfie

What do selfies have to do with social media marketing? On the face of it, pardon the pun, you may think the answer is, “nothing.” But the fact is, posting a selfie on Instagram can play a strategic role in...

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Insights

Content Marketing

Think You Aren’t Familiar With Content Marketing? Think Again.

Do you remember the Ice Bucket Challenge of 2014 promoted by the ALS Association? Then you are familiar with content marketing. As you probably recall, nominated participants dumped a bucket of ice water on their heads and then nominated a...

Advertising

Why Search Intent Matters For Your Home Building Business

Before we dive too deep into this topic, let’s start with an easy-to-understand explanation: Search intent is the motivation that a person has when they enter their search terms into a search engine. They’re looking to build a new home...

Advertising

Nope! You Actually CAN’T Advertise That.

You’ve probably heard all about online advertising. And chances are you’ve been the target of some of it, too. But did you know that there are some things that can’t be advertised on social media? This always comes as a...


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