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Search Engine Optimization (SEO)

What Happens in Google, Stays in Google

Written by Meredith Oliver First, I have to give credit where credit is due…special thanks to Chuck Miller for introducing me to StepRep! Managing your company’s online reputation has never been more challenging since the advent of social media. If...

Uncategorized

Website Content is King

Written by Meredith Oliver If you want your Website to WOW, content is king. Content refers to the copy, images, links and multimedia used on the site. Think about content in terms of building a house. The higher the quality...

Home Builder Marketing & Sales

Blogging for Homebuilders (Part 1)

Written by Meredith Oliver I am teaching a web seminar today on blogging for the members of our Insight into On-Site & On-Line Academy. Many of the member’s of the Academy are Online Sales Counselors for homebuilders who specialize in managing...

Home Builder Marketing & Sales

10 Most Common Homebuilder Web Site Mistakes & How to Avoid Them!

Written by Meredith Oliver If you are past or current client of Meredith Communications, don’t worry I’m not about to name any names in the following post (except one where I have permission), BUT I am going to tell you the...

Meredith Communications News

Meredith Comm. Launches New Web Site for FL Vacation Club

Orlando, FL - March 5, 2009 -- Orlando based Meredith Communications is pleased to announce the launch of a new Web site for the Fantasy World Resort located in Kissimmee, Florida. www.FantasyWorldResort.com emphasizes the luxury and amenities that await your stay at this resort. There are many custom features on this site including a custom Flash design, special promotional banners, a weather update and much more! There is even an online concierge to assist you with purchasing tickets to a theme park or dinner show! WOW!

Meredith Communications News

NAHB Selects Meredith Oliver as Subject Matter Expert

The National Association of Homebuilders has selected Meredith Oliver as one of an elite group of industry subject matter experts to contribute to an education course in development. The Marketing to Active Adults course is scheduled to launch 2010. It will be a component of the Certified Active Adult Housing Specialist (CAASH) designation.

FANtastic Selling Tips

What Is Your Sales Plan for 2009?

Winging it won't work. (let's face it most of us sales types love to wing it) Hope is not a strategy. (although hope is a great emotion to hold onto) To be successful this year, you need a plan to give you clarity and focus. Plans steady you in the midst of chaos, give you reassurance in times of doubt, can be easily changed if you remain open and flexible, AND provide direction when the outcome is uncertain. Plans are cheaper than Xanax and less self destructive than vodka and large amounts of chocolate. Take it from a self proclaimed "plan-a-holic"... plans are a fantastic way to manage stress and get the results you are looking for.

FANtastic Selling Tips

2009 – A Lost Cause or Time to Thrive?

Written by Meredith Oliver What does 2009 hold for you? None of us really know. For some, you are experiencing tremendous success and wondering what all the negativity is about. For others, you are experiencing one of the most challenging...

Search Engine Optimization (SEO)

What Google Wants

Written by Meredith Oliver Many companies have had to make marketing sacrifices in this down-turn economy, which is highly understandable. Some of those sacrifices have trickled down to the online marketing, leaving many companies trying to handle their search engine...

FANtastic Selling Tips

Selling to Dot Com – Can You Hear Me Now?

Written by Meredith Oliver Do you work on the computer with the television or radio playing in the background? Do you talk on your cell phone while driving or shopping? Prefer email or instant message to a phone conversation? If...

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Insights

Home Builder Marketing & Sales

Tools to Identify Buyer Trends

Identifying buyer trends is key to creating a successful home building business. Because the last thing you want is to provide houses that aren’t meeting the needs of the current market. Why? In the end, they’ll be incredibly difficult to...

Digital Marketing

7 Incredibly Useful Tactics to Build Engagement Through Email Marketing

You spend a lot of time on your email marketing. So it can be incredibly frustrating when your engagement numbers don’t meet your expectations. Been there, done that—got the t-shirt! But if you want to know the truth…building engagement through...

Digital Marketing

Prepare Your Holiday Marketing With These Five Tips

Who doesn’t love the holidays? It’s the time of year to spend time with family and friends, and even to throw festivities! As a homebuilder, the holidays are also the perfect time to showcase how your available homes can be...


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