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Search Engine Optimization (SEO)

What Is RankBrain and Why Do You Care? Hint: it effects your SEO…

Post By Guest Blogger Nick Stoyanov At the beginning of 2015, a new system called RankBrain was introduced as a part of Google search engine. However, we weren’t aware of this until October 2015 when Google officially made the announcement....

Home Builder Marketing & Sales

The August Builder Blab Replay is Now Available

Did you miss my August 16th Builder Blab?  I have great news! You can now view the replay below and catch everything you missed about the Secrets and Lies of Search Engine Optimization.

Social Media

How to Use Google+ Business Pages for Reputation Management

  Written by Meredith Oliver Many small business owners wonder if it’s worth their while to create a Google+ business page, especially if they already have a Facebook, LinkedIn and/or Twitter account. While it may seem like more work to...

Search Engine Optimization (SEO)

How a Google Profile Can Help Your Business

  Written by Meredith Oliver Have you “Googled” yourself lately? It’s a good idea to search for your name online from time to time to see what’s being posted about you and your business. You might notice that some of...

Search Engine Optimization (SEO)

Press Releases Increase SEO Visibility

Written by Meredith Oliver Do you publish press releases for your company online? If not, you’re missing out on an opportunity to promote your business and enhance the search engine ranking for your company’s website at the same time. Press...

Search Engine Optimization (SEO)

What Happens in Google, Stays in Google

Written by Meredith Oliver First, I have to give credit where credit is due…special thanks to Chuck Miller for introducing me to StepRep! Managing your company’s online reputation has never been more challenging since the advent of social media. If...

Mobile Marketing

Do You Yahoo! On the Go?

Written by Meredith Oliver Businesses that use mobile advertising could benefit from a new strategy that Yahoo! appears to be readying to take local search and social media to new heights. Yahoo! recently received a patent for a contextual mobile local search...

Small Business Marketing

Marketing on a Shoestring Budget (and staff)

Written by Meredith Oliver If you have millions of dollars to spend on marketing stop reading. You probably don’t need to know how to create a marketing strategy. You can afford to throw money around and hope something works. But, if...

Social Media

Bringing It All Together – Live Chat, Google Search & Twitter

Written by Meredith Oliver I had a cool Internet marketing experience this morning! I was working on the next edition of our eNewsletter when our Live Chat account dinged to let me know someone was visiting our Web site. I checked the Live Chat operator control panel...

Home Builder Marketing & Sales

Blogging for Homebuilders (Part 1)

Written by Meredith Oliver I am teaching a web seminar today on blogging for the members of our Insight into On-Site & On-Line Academy. Many of the member’s of the Academy are Online Sales Counselors for homebuilders who specialize in managing...

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Insights

Content Marketing

Successful Marketing For Homebuilders Begins With These Three Actions

When you’re in the business of homebuilding, the land procurement and home construction side of the business often takes precedence. Creating beautiful new homes takes a lot of hard work, after all! And ensuring that all of the details are...

Career Advice

Here’s How You Sell The Right Way

Have you ever considered that the questions the buyer asks you are clear signals of their phase in the buying journey? We so often fail to listen to the whole question because we want to appear smart, knowledgeable, and savvy....

Digital Marketing

Keyword Research That’ll Knock Out Your Competition 

As a digital marketer, you probably hear the word “keyword” over and over again. So what are they and why should you care? Keywords are necessary when it comes to the findability of your website. That is, they help searchers locate your site based on the words that they type...


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