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Search Engine Optimization (SEO)

What Is RankBrain and Why Do You Care? Hint: it effects your SEO…

Post By Guest Blogger Nick Stoyanov At the beginning of 2015, a new system called RankBrain was introduced as a part of Google search engine. However, we weren’t aware of this until October 2015 when Google officially made the announcement....

Home Builder Marketing & Sales

The August Builder Blab Replay is Now Available

Did you miss my August 16th Builder Blab?  I have great news! You can now view the replay below and catch everything you missed about the Secrets and Lies of Search Engine Optimization.

Social Media

How to Use Google+ Business Pages for Reputation Management

  Written by Meredith Oliver Many small business owners wonder if it’s worth their while to create a Google+ business page, especially if they already have a Facebook, LinkedIn and/or Twitter account. While it may seem like more work to...

Search Engine Optimization (SEO)

How a Google Profile Can Help Your Business

  Written by Meredith Oliver Have you “Googled” yourself lately? It’s a good idea to search for your name online from time to time to see what’s being posted about you and your business. You might notice that some of...

Search Engine Optimization (SEO)

Press Releases Increase SEO Visibility

Written by Meredith Oliver Do you publish press releases for your company online? If not, you’re missing out on an opportunity to promote your business and enhance the search engine ranking for your company’s website at the same time. Press...

Search Engine Optimization (SEO)

What Happens in Google, Stays in Google

Written by Meredith Oliver First, I have to give credit where credit is due…special thanks to Chuck Miller for introducing me to StepRep! Managing your company’s online reputation has never been more challenging since the advent of social media. If...

Mobile Marketing

Do You Yahoo! On the Go?

Written by Meredith Oliver Businesses that use mobile advertising could benefit from a new strategy that Yahoo! appears to be readying to take local search and social media to new heights. Yahoo! recently received a patent for a contextual mobile local search...

Small Business Marketing

Marketing on a Shoestring Budget (and staff)

Written by Meredith Oliver If you have millions of dollars to spend on marketing stop reading. You probably don’t need to know how to create a marketing strategy. You can afford to throw money around and hope something works. But, if...

Social Media

Bringing It All Together – Live Chat, Google Search & Twitter

Written by Meredith Oliver I had a cool Internet marketing experience this morning! I was working on the next edition of our eNewsletter when our Live Chat account dinged to let me know someone was visiting our Web site. I checked the Live Chat operator control panel...

Home Builder Marketing & Sales

Blogging for Homebuilders (Part 1)

Written by Meredith Oliver I am teaching a web seminar today on blogging for the members of our Insight into On-Site & On-Line Academy. Many of the member’s of the Academy are Online Sales Counselors for homebuilders who specialize in managing...

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Insights

Content Marketing

Think You Aren’t Familiar With Content Marketing? Think Again.

Do you remember the Ice Bucket Challenge of 2014 promoted by the ALS Association? Then you are familiar with content marketing. As you probably recall, nominated participants dumped a bucket of ice water on their heads and then nominated a...

Advertising

Why Search Intent Matters For Your Home Building Business

Before we dive too deep into this topic, let’s start with an easy-to-understand explanation: Search intent is the motivation that a person has when they enter their search terms into a search engine. They’re looking to build a new home...

Advertising

Nope! You Actually CAN’T Advertise That.

You’ve probably heard all about online advertising. And chances are you’ve been the target of some of it, too. But did you know that there are some things that can’t be advertised on social media? This always comes as a...


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