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Search Engine Optimization (SEO)

Digital Marketing

Keyword Research That’ll Knock Out Your Competition 

As a digital marketer, you probably hear the word “keyword” over and over again. So what are they and why should you care? Keywords are necessary when it comes to the findability of your website. That is, they help searchers locate your site based on the words that they type...

Search Engine Optimization (SEO)
Hand holding trophy win SEO

Three Ways To Win The SEO Game As A Homebuilder

As a home builder, you’re always on the lookout for new customers. And it’s likely you know that when you maintain high search results rankings, you get more traffic to your website. But search engine optimization (SEO), which garners you...

Digital Marketing

Our Top Three Digital Marketing Articles | November 7

How to Repurpose and Syndicate Your Blog Posts for More Exposure by Erin Sanchez Repurposing your content can be overwhelming and confusing even for seasoned marketers. One the one hand we all know it’s a good idea to work to...

Digital Marketing

Our Top Three Digital Marketing Articles | October 23

In this week’s round-up of three marketing articles, I’m sharing how using VR tech is the new future of home sales, why Instagram is important in your business and some SEO tips! I know there are always a lot of...

Digital Marketing

Google Now Migrating Sites to Mobile First Indexing

After almost two years of testing, Google has announced that it has implemented “Mobile First Indexing.” The search engine has stated that since almost two-thirds of all searches are now being made via a mobile device, it is critical that...

Toolbox Tuesdays

How to Drive More Traffic to Your Website with Google Images

For any website to be successful, it needs to have a constant stream of traffic. Visitors to a site generate interest and sales. This is just common information. Website owners and operators also know that SEO (search engine optimization) is...

Blogging

Blogging for SEO

One of the best ways to help your business stand out on the internet is through blogging. Writing informational material about your products or services is an easy way to convert visitors to your site into customers. Blogging helps customers...

Guest Blogs

Guest Post | 3 Ways to Make Blogging Easier

Today’s guest post is from Karin Wiberg of Clear Sight Books. As a writer, she knows how important blogging can be …. but coming up with content on a regular basis can be tough! Who’s with me? Karin shares 3...

Home Builder Marketing & Sales

Click Power: Building Block #4 – Measure Results

This week week we’re discussing Building Block #5 in The Click Power System™ – measuring results. Building Block #1 is your website, Building Block #2 is driving traffic to your website, Building Block #3 is online lead follow-up, and Building Block #4 is the...

Search Engine Optimization (SEO)

Toolbox Tuesday | What are 404 Website Errors and How Do They Impact My SEO?

By now, you understand the importance of SEO in attracting the right people – those likely to buy your homes – to your site. You probably also understand that there are many factors to great SEO. In the past, it...

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Home Builder Growth Summit

Six Lessons Learned From Hosting a FANtastic Virtual Event – Part I

  We hosted a Home Builder Growth Virtual Summit in November, all online, specifically to help home builders who are looking for ideas, support, and solutions during the COVID economy. Because this style of event is becoming more common —...

Advertising

Introducing the New Google Analytics

Small businesses around the world use Google Analytics to measure and analyze website performance. Google Analytics has helped countless business owners refine website content, measure conversions, and scrutinize marketing channel performance. On October 14th, Google announced major changes to make...

Analytics

Major Changes To Google Ads Impact New Home Marketing

On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against certain population segments and be more inclusive....


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