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Digital Marketing

Our Top Three Digital Marketing Articles | October 23

In this week’s round-up of three marketing articles, I’m sharing how using VR tech is the new future of home sales, why Instagram is important in your business and some SEO tips! I know there are always a lot of...

Digital Marketing

Google Now Migrating Sites to Mobile First Indexing

After almost two years of testing, Google has announced that it has implemented “Mobile First Indexing.” The search engine has stated that since almost two-thirds of all searches are now being made via a mobile device, it is critical that...

Search Engine Optimization (SEO)

Toolbox Tuesday | What are 404 Website Errors and How Do They Impact My SEO?

By now, you understand the importance of SEO in attracting the right people – those likely to buy your homes – to your site. You probably also understand that there are many factors to great SEO. In the past, it...

Search Engine Optimization (SEO)

Toolbox Tuesday | Review of SEO Management Tools

SEO management tools are big business. Some, like Google Search Console, are free to use while others need to be considered a line item on your budget. Besides cost, there are other things to consider when determining which SEO management...

Apps

How Real Estate Agents Can Leverage Social Media to Create Email Messages

Among marketing tools, email is probably the most powerful when it comes to lead nurturing and lead conversion for real estate agents. But social media has become an important player too. And if you’ve been able to create a successful...

Social Media

7 Ways to Use Pinterest for Business

Have you heard of Pinterest? It’s an online “bulletin board” that enables users to “pin” images from the Internet onto boards that they organize by topic or theme. Users can like and comment on pins, and repin other people’s pins...

Search Engine Optimization (SEO)

How Social Media and Google are Rewriting the Rules of Search

Search Engine Optimization used to be all about the rankings. If you included keywords in meta tags and web page content, and built quality backlinks, you had a good chance of ranking at the top of Google searches. Now the...

Social Media

4 Tools to Generate Content for Your Customer

  Social media has transformed the amount of content that a company needs to generate to promote its products and services. No longer can a company rely on a brochure and website. It must find content to blog, email, tweet...

Meredith Communications News

“The Fan Factor” NOW Available for Download or Purchase

The Fan Factor: 20 Slam Dunk Secrets to Engage Your Online Audience is now available for purchase or download! The eBook version of “The Fan Factor” is available for FREE. Print versions are also available for purchase. Meredith Oliver, the...

Social Media

5 Tips for Integrating Social Media into Your Website

  Written by Meredith Oliver If you’re using social media to promote your products or services, it’s important that those channels work seamlessly with your website. Here are a few tips to ensure your business website and social networking platforms...

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Insights

Content Marketing

Successful Marketing For Homebuilders Begins With These Three Actions

When you’re in the business of homebuilding, the land procurement and home construction side of the business often takes precedence. Creating beautiful new homes takes a lot of hard work, after all! And ensuring that all of the details are...

Career Advice

Here’s How You Sell The Right Way

Have you ever considered that the questions the buyer asks you are clear signals of their phase in the buying journey? We so often fail to listen to the whole question because we want to appear smart, knowledgeable, and savvy....

Digital Marketing

Keyword Research That’ll Knock Out Your Competition 

As a digital marketer, you probably hear the word “keyword” over and over again. So what are they and why should you care? Keywords are necessary when it comes to the findability of your website. That is, they help searchers locate your site based on the words that they type...


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