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Search Engine Marketing

Search Engine Optimization (SEO)

Content Writing for SEO, Traffic and Leads

When it comes to content writing for SEO purposes, the rules are quite simple.  Focus on writing quality content for your user and not the search engine.  And as a result of Google’s famous Panda update, which focused on weeding out “low-quality...


How Real Estate Agents Can Leverage Social Media to Create Email Messages

Among marketing tools, email is probably the most powerful when it comes to lead nurturing and lead conversion for real estate agents. But social media has become an important player too. And if you’ve been able to create a successful...

Home Builder Marketing & Sales

5 Essential SEO Tips for a Real Estate Website

Written by Meredith Oliver  It’s no secret that the real estate market is competitive, and no where is that more evident than online. Do a search for “houses for sale” in your local market, and you’re liable to turn up...

Search Engine Optimization (SEO)

How Social Media and Google are Rewriting the Rules of Search

Search Engine Optimization used to be all about the rankings. If you included keywords in meta tags and web page content, and built quality backlinks, you had a good chance of ranking at the top of Google searches. Now the...

Social Media

4 Tools to Generate Content for Your Customer

  Social media has transformed the amount of content that a company needs to generate to promote its products and services. No longer can a company rely on a brochure and website. It must find content to blog, email, tweet...

Meredith Communications News

“The Fan Factor” NOW Available for Download or Purchase

The Fan Factor: 20 Slam Dunk Secrets to Engage Your Online Audience is now available for purchase or download! The eBook version of “The Fan Factor” is available for FREE. Print versions are also available for purchase. Meredith Oliver, the...

Social Media

5 Tips for Integrating Social Media into Your Website

  Written by Meredith Oliver If you’re using social media to promote your products or services, it’s important that those channels work seamlessly with your website. Here are a few tips to ensure your business website and social networking platforms...

Small Business Marketing

7 Google Tools to Boost Your Marketing Results

  Written by Meredith Oliver Most people think of Google as “just” a search engine.  But the company has several different products that can help companies promote their products and services. Here are 7 Google tools to enhance your marketing:...

Social Media

Top Tools for Social Media Management

  Written by Meredith Oliver Facebook, Twitter, and LinkedIn are effective tools for salespeople to use to stay in touch with current clients and to approach new prospects. But it does take time to post, monitor and conduct conversations. Here...

Meredith Communications News

Meredith’s New Book, “The Fan Factor” Available Soon

Written by Meredith Oliver Meredith Oliver, the founder and president of Creating WOW Communications, a web-based marketing and sales training company, announces the launch of her latest book, “The Fan Factor: 20 Slam Dunk Secrets to Engage Your Online Audience.”...

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Home Builder Marketing & Sales

Tools to Identify Buyer Trends

Identifying buyer trends is key to creating a successful home building business. Because the last thing you want is to provide houses that aren’t meeting the needs of the current market. Why? In the end, they’ll be incredibly difficult to...

Digital Marketing

7 Incredibly Useful Tactics to Build Engagement Through Email Marketing

You spend a lot of time on your email marketing. So it can be incredibly frustrating when your engagement numbers don’t meet your expectations. Been there, done that—got the t-shirt! But if you want to know the truth…building engagement through...

Digital Marketing

Prepare Your Holiday Marketing With These Five Tips

Who doesn’t love the holidays? It’s the time of year to spend time with family and friends, and even to throw festivities! As a homebuilder, the holidays are also the perfect time to showcase how your available homes can be...


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