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Xtreme Website Contest Winners

Written by Meredith Oliver We had nearly 100 entries for the contest! Amazing! I thoroughly enjoyed reviewing all the sites and was blown away by all of the creativity and hard work that obviously went into the sites. If you...

Home Builder Marketing & Sales

Blogging for Homebuilders (Part 1)

Written by Meredith Oliver I am teaching a web seminar today on blogging for the members of our Insight into On-Site & On-Line Academy. Many of the member’s of the Academy are Online Sales Counselors for homebuilders who specialize in managing...

Social Media

Lions and Bears and Twitter, Oh My!

If you are like me, you already have tons of phone calls and emails to keep up with. Just the thought of adding more online to-do tasks like updating Linked In and remembering to “tweet” routinely on Twitter is mind blowing! Here is the good news. It gets easier. Several months ago I made a dedicated effort to be more active with social networks and here is the secret; using social media is just like any other habit you want to cultivate, make it part of your daily routine and it happens.

Meredith Communications News

NAHB Selects Meredith Oliver as Subject Matter Expert

The National Association of Homebuilders has selected Meredith Oliver as one of an elite group of industry subject matter experts to contribute to an education course in development. The Marketing to Active Adults course is scheduled to launch 2010. It will be a component of the Certified Active Adult Housing Specialist (CAASH) designation.

FANtastic Selling Tips

What Is Your Sales Plan for 2009?

Winging it won't work. (let's face it most of us sales types love to wing it) Hope is not a strategy. (although hope is a great emotion to hold onto) To be successful this year, you need a plan to give you clarity and focus. Plans steady you in the midst of chaos, give you reassurance in times of doubt, can be easily changed if you remain open and flexible, AND provide direction when the outcome is uncertain. Plans are cheaper than Xanax and less self destructive than vodka and large amounts of chocolate. Take it from a self proclaimed "plan-a-holic"... plans are a fantastic way to manage stress and get the results you are looking for.

FANtastic Selling Tips

2009 – A Lost Cause or Time to Thrive?

Written by Meredith Oliver What does 2009 hold for you? None of us really know. For some, you are experiencing tremendous success and wondering what all the negativity is about. For others, you are experiencing one of the most challenging...

Search Engine Optimization (SEO)

What Google Wants

Written by Meredith Oliver Many companies have had to make marketing sacrifices in this down-turn economy, which is highly understandable. Some of those sacrifices have trickled down to the online marketing, leaving many companies trying to handle their search engine...

FANtastic Selling Tips

Selling to Dot Com – Can You Hear Me Now?

Written by Meredith Oliver Do you work on the computer with the television or radio playing in the background? Do you talk on your cell phone while driving or shopping? Prefer email or instant message to a phone conversation? If...

Uncategorized

How Sticky Is Your Website?

Written by Meredith Oliver How Sticky Is Your Website? I’ve learned a lot about stickiness since Brady was born. I thought I knew sticky before, but I had no idea! Brady’s formula is very sticky. By the end of most...

FANtastic Selling Tips

The Fifth Set – Lessons from Wimbledon

Written by Meredith Oliver The Fifth Set – Lessons from Wimbledon Wimbledon has a new king. In the longest men’s final in Wimbledon history, Rafael Nadal dethroned five time champion Roger Federer. It was a thrill to watch on television...

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Insights

Content Marketing

These 5 Tips Will Show You How To Use Video Content to Build Communities

They say a picture is worth a thousand words. Well, a video says even more words than that! That’s because videos, similarly to pictures, gives potential customers a visual—and humans are visual creatures. But they often have more pull than...

FANtastic Selling

How To Craft The Perfect Conversation With Homebuyers

As a sales professional, what you present to your customers is important. That’s why you have a marketing plan that includes social media and advertising. But your plan should also include customer conversations. How do you talk to potential buyers?...

Content Marketing

How To Use Drones to Increase Your Home Sales

The way a home looks, both on the inside and outside, is obviously a major factor when deciding to purchase a home. Is the kitchen big enough? Are there enough bedrooms? Is there an open floor plan? But do you...


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