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Digital Marketing

Google Ads In-Audience Display Campaigns

Converting visits to your site into actual sales is the goal of every website owner. There are countless ways of driving traffic to your site, but not all of them are effective. When it comes to a very specialized industry...

Digital Marketing

Our Top Three Digital Marketing Articles | October 31

As I’ve shared with you in the past weeks, I like doing these round-up of digital marketing articles I’ve found! It’s a great way to get bite-size information related to digital marketing and stay up to date on current trends....

Content Marketing

Guest Post | Why Word Of Mouth Is The Key To Growing Your Real Estate Business

  Want to grow your real estate business? Sure you do! Most of us are continually looking for new ways to market our business that sometimes we overlook the most obvious and simple strategies. Today’s guest blog features Jay Baer,...

Guest Blogs

Guest Post | Great Marketing Is About Telling Your Story

We’re so happy to have Mollie Elkman from Group Two on the blog today! Group Two is known as “THE Ad Agency For Home Builders” and we couldn’t agree more. We’ve had the chance to partner with Group Two and it’s always...

Guest Blogs

Do You Have an Underperforming Community?

This week we have Kathy Tucker from New Home Solutions on the blog discussing 6 reasons why sales are slow and how to determine what’s causing the issue if you have an underperforming community. A great read for home builders!...

Home Builder Marketing & Sales

Homes.com Launches New Website

Homes.com launched a new website with cool new features! Check out this excerpt from the press release, then head on over to their website to learn more! “Homes.com launched a completely new website with a series of industry-first features that make...

Marketing Mondays

Email Marketing – Follow-up, Etiquette, and a Checklist

Good online lead programs have a well-crafted work flow process to follow-up on leads and convert them to an onsite appointment. The length and intensity of the follow-up process is determined by the type of product sold, the characteristics of...

Book Release

The Fan Factor at Work: FANtastic Selling

“Once your fans become engaged, loyal, and utterly rabid about you, they start doing the selling and marketing for you.” This is a quote from my new book, FANtastic Selling, which will be released tomorrow, March 15, 2017. Of course, this isn’t...

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Advertising

9 Tools to Create the Most Scrolling Stoppable Images for Your Social Media

Have you ever wondered just how many posts per day go out into the social media universe? It has to be millions, right? Maybe even billions? And how many of those images actually make you stop scrolling? Be honest. Many...

Home Builder Marketing & Sales

August Marketing Pro of the Month Pat Sommer

How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it related to her successes and mistakes...

FANtastic Marketing Tips

FANtastic Marketing Example—GoDaddy

You probably remember the GoDaddy marketing campaign of years past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...


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