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Too often we forget to include the buyer in the buying process. We collect data and averages surrounding our product but fail to recognize the very real, very important human element of the sale. So, what if we reframed this...
Questions create space for solutions to fall into. If we never question ourselves and our practices, we never offer innovation opportunities. This is one of many important principles that Bob Moesta, CEO and Founder of The Re-Wired Group and author...
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If you’ve been feeling like your paid social ads are doing “fine” but not FANtastic, Meta’s Advantage+ Creative might just become your new best friend. We use it on a number of our builder accounts, and, no surprise, it’s delivering...
At the October Builder Town Hall, we got real about Reels—those short-form videos that dominate Instagram, TikTok, YouTube Shorts, and now even Google search results. What was once optional is now essential. If your marketing strategy doesn’t include short-form video,...
Researched With AI. Written by HI. Let me lay it out: we’re in a seismic shift. Google isn’t just sprinkling AI on top of Search — it’s rearchitecting Search around AI. As a home builder sales and marketing leader, this...
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