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Guest Post | Don’t Get Caught in the Middle of a Buyer’s Relationship

Today, please welcome Noelle Tarabulski from Builder Consulting Group to the Meredith Communications’ blog. She’s discussing disputes you might face during the home building process, especially marital disputes. It may feel overwhelming, and you might be confused on how to...

Guest Blogs

3 Ways CRM Improves New Home Marketing

This week for our #ThoughtfulThursday column we have Thaïs Cuffy, Marketing Manager for Lasso Data Systems. She’s sharing 3 (of the many!) benefits of having a CRM in your sales process. Some of the points she highlights include controlling messaging with welcome...

FANtastic Selling Tips

Guest Post | 3 Mental and Emotional Keys to Your Sales Success

  This week we have Jeff Shore as our #ThoughtfulThursday contributor discussing 3 mental and emotional keys to your sales success. Great salespeople must be outgoing, creative, relational, and caring but also detail-oriented, analytical, and well-organized. That’s a high order. Jeff...

Home Builder Marketing & Sales

Click Power: Building Block #3 – Online Lead Follow-Up

We’re back this week to discuss Building Block #3 in The Click Power System™ – Online Lead Follow-Up. Building Block #1 is your website and Building Block #2 is driving traffic to your website. Now that you have a WOW website and a...

Apps

How Real Estate Agents Can Leverage Social Media to Create Email Messages

Among marketing tools, email is probably the most powerful when it comes to lead nurturing and lead conversion for real estate agents. But social media has become an important player too. And if you’ve been able to create a successful...

Home Builder Marketing & Sales

Meredith’s Seminars at the 2014 International Builders Show

I am thrilled to be speaking at the 2014 International Builders Show, February 4 – 6. This will be my thirteenth consecutive year speaking and I am honored and humbled by the opportunity. Mark your calendars for my sessions! Secrets...

FANtastic Marketing Tips

The FANatical Internet Lead Follow-Up Process

Written by Meredith Oliver   I recently had the opportunity to speak on Internet lead management at the Rose and Womble Realty’s bi-annual company wide meeting. With over 350 real estate agents in attendance, the room was buzzing with excitement!...

Home Builder Marketing & Sales

Got Internet Leads?

Is it time to hire an Online Sales Counselor?   Written by Meredith Oliver Remember there are two cardinal rules when it comes to Internet lead follow-up for home builders: 1) You can’t respond too FAST and 2) You must...

Home Builder Marketing & Sales

Are Your Internet Leads Ignoring You?

Written by Meredith Oliver Do you feel like your Internet lead follow-up attempts go largely ignored? Ever feel like a follow-up robot leaving voice mail after voice mail with no return calls? You aren’t alone! Most Online Sales Counselors report...

FANtastic Selling Tips

How Technology Can Give You the Edge in a Sellers Market

  Written by Meredith Oliver Things are started to look up for real estate agents. The last year has seen a turnaround in many housing markets around the country. In fact, certain areas like Dallas-Fort Worth are now experiencing a...

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Insights

Content Marketing

Think You Aren’t Familiar With Content Marketing? Think Again.

Do you remember the Ice Bucket Challenge of 2014 promoted by the ALS Association? Then you are familiar with content marketing. As you probably recall, nominated participants dumped a bucket of ice water on their heads and then nominated a...

Advertising

Why Search Intent Matters For Your Home Building Business

Before we dive too deep into this topic, let’s start with an easy-to-understand explanation: Search intent is the motivation that a person has when they enter their search terms into a search engine. They’re looking to build a new home...

Advertising

Nope! You Actually CAN’T Advertise That.

You’ve probably heard all about online advertising. And chances are you’ve been the target of some of it, too. But did you know that there are some things that can’t be advertised on social media? This always comes as a...


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