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Guest Post | Don’t Get Caught in the Middle of a Buyer’s Relationship

Today, please welcome Noelle Tarabulski from Builder Consulting Group to the Meredith Communications’ blog. She’s discussing disputes you might face during the home building process, especially marital disputes. It may feel overwhelming, and you might be confused on how to...

Guest Blogs

3 Ways CRM Improves New Home Marketing

This week for our #ThoughtfulThursday column we have Thaïs Cuffy, Marketing Manager for Lasso Data Systems. She’s sharing 3 (of the many!) benefits of having a CRM in your sales process. Some of the points she highlights include controlling messaging with welcome...

FANtastic Selling Tips

Guest Post | 3 Mental and Emotional Keys to Your Sales Success

  This week we have Jeff Shore as our #ThoughtfulThursday contributor discussing 3 mental and emotional keys to your sales success. Great salespeople must be outgoing, creative, relational, and caring but also detail-oriented, analytical, and well-organized. That’s a high order. Jeff...

Home Builder Marketing & Sales

Click Power: Building Block #3 – Online Lead Follow-Up

We’re back this week to discuss Building Block #3 in The Click Power System™ – Online Lead Follow-Up. Building Block #1 is your website and Building Block #2 is driving traffic to your website. Now that you have a WOW website and a...

Apps

How Real Estate Agents Can Leverage Social Media to Create Email Messages

Among marketing tools, email is probably the most powerful when it comes to lead nurturing and lead conversion for real estate agents. But social media has become an important player too. And if you’ve been able to create a successful...

Home Builder Marketing & Sales

Meredith’s Seminars at the 2014 International Builders Show

I am thrilled to be speaking at the 2014 International Builders Show, February 4 – 6. This will be my thirteenth consecutive year speaking and I am honored and humbled by the opportunity. Mark your calendars for my sessions! Secrets...

FANtastic Marketing Tips

The FANatical Internet Lead Follow-Up Process

Written by Meredith Oliver   I recently had the opportunity to speak on Internet lead management at the Rose and Womble Realty’s bi-annual company wide meeting. With over 350 real estate agents in attendance, the room was buzzing with excitement!...

Home Builder Marketing & Sales

Got Internet Leads?

Is it time to hire an Online Sales Counselor?   Written by Meredith Oliver Remember there are two cardinal rules when it comes to Internet lead follow-up for home builders: 1) You can’t respond too FAST and 2) You must...

Home Builder Marketing & Sales

Are Your Internet Leads Ignoring You?

Written by Meredith Oliver Do you feel like your Internet lead follow-up attempts go largely ignored? Ever feel like a follow-up robot leaving voice mail after voice mail with no return calls? You aren’t alone! Most Online Sales Counselors report...

FANtastic Selling Tips

How Technology Can Give You the Edge in a Sellers Market

  Written by Meredith Oliver Things are started to look up for real estate agents. The last year has seen a turnaround in many housing markets around the country. In fact, certain areas like Dallas-Fort Worth are now experiencing a...

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Insights

Digital Marketing

Have You Been Reading Your Email Campaign Reports Wrong?

Email marketing is an excellent way to keep your products and services in front of your fans. But before you can determine if you’ve put together a solid email marketing campaign, you first need to understand what constitutes a positive...

Content Marketing

How To Drive More Foot Traffic Than Ever To Your Model Home

If you’re like most builders, your model home is key to your overall selling strategy. But if people don’t stop by to see your model home, what do you do? Foot traffic in your model is essential to growing your...

Uncategorized

Successfully Monitor and Measure Your Digital Content

You spend a lot of time putting together your content. You work hard to make it creative and engaging. Despite all of this, the only true purpose of your content is to drive people to your site and increase business....


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