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How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it related to her successes and mistakes...
It may not seem possible that it’s July, but here we are halfway through our Marketing Pro of the Month series! This month I am thrilled to introduce you to an industry pro who really harnesses the power of digital...
We are loving everything that we’re learning from our incredible Marketing Pros this year! And our next Marketing Pro of the Month has so much knowledge—we’re honored she took the time to share it with us. Plus she offered up...
Thank you for joining us for another Marketing Pro of the Month! If you missed April’s professional, you can check that blog out here. Or if you’re all caught up (and ready to find out if this month’s Pro is...
Welcome back to Marketing Pro of the Month! If you missed last month’s professional, you can check that blog out here. If you’re all caught up then that means it’s time to learn more about Tina Boch, our April Marketing...
Meredith Communications is proud to share our March Marketing Pro of the Month: Jennifer Walsh with Pacific Lifestyle Homes & Garrette Custom Homes! We are honored that Jennifer offered to share a few tips, tricks, and secrets with us—and our...
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When the market slows, many builders instinctively try to create more noise. They launch bigger promotions. Increase incentives. Send more emails. Post more frequently on social media. The thinking is understandable. If buyers are paying less attention, the solution must...
| Part 3 of 3 | Over the past several years, homebuilders have invested heavily in technology designed to improve the customer experience. Websites have become more sophisticated. CRM platforms have become more powerful. Artificial intelligence is rapidly becoming part...
| Part 2 of 3 | A New Home Sales Leader recently shared a story with me that perfectly captures where the home building industry is right now with AI. She had started experimenting with ChatGPT to improve her buyer...
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