Metrics Archives - Meredith Communications

Meredith’s Metrics: Too Hot To Handle

It’s time for Meredith’s Metrics: the segment where we talk about numbers and what to make of them! At Meredith Communications, we strive to create FANtastic digital marketing for FANtastic builders. Our mission is to help builders utilize digital tools...

3 Metrics You Should Monitor in Google Analytics

Google Analytics is a fantastic tool to measure your marketing ROI. With Analytics, you’re able to learn how customers interact with your website and determine the effectiveness of your marketing channels. But at the end of the day, the amount...

Introducing the New Google Analytics

Small businesses around the world use Google Analytics to measure and analyze website performance. Google Analytics has helped countless business owners refine website content, measure conversions, and scrutinize marketing channel performance. On October 14th, Google announced major changes to make...

Subscribe to our weekly email packed with tips, trends, and tactics to transform your sales and marketing

AI in Home Builder Marketing: How Builders Can Use AI Without Losing the Human Touch

A New Home Sales Leader recently shared a story with me that perfectly captures where the home building industry is right now with AI. She had started experimenting with ChatGPT to improve her buyer follow-up communication. Smart move. She copied...

Home Builder Marketing Has Changed Pt. 1: What Today’s Buyers Expect Before They Ever Visit Your Model

Part 1 of a 3-Part Series For years, many builders viewed the customer experience as something that happened after the sale. The sales process created the customer. The construction process shaped the experience. The warranty process determined satisfaction. But today’s...

The Anatomy of a Website Launch: What Really Goes Into a High-Performing Home Builder Website

Launching a new website is always exciting! It brings a new design, fresh content, improved lead generation, and stronger first impressions. But let’s be honest. A website launch is not a single moment. It’s a process, much like building a...