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Meredith Oliver

FANtastic Selling Tips

Selling to Dot Com – Can You Hear Me Now?

Written by Meredith Oliver Do you work on the computer with the television or radio playing in the background? Do you talk on your cell phone while driving or shopping? Prefer email or instant message to a phone conversation? If...

Uncategorized

How Sticky Is Your Website?

Written by Meredith Oliver How Sticky Is Your Website? I’ve learned a lot about stickiness since Brady was born. I thought I knew sticky before, but I had no idea! Brady’s formula is very sticky. By the end of most...

FANtastic Selling Tips

The Fifth Set – Lessons from Wimbledon

Written by Meredith Oliver The Fifth Set – Lessons from Wimbledon Wimbledon has a new king. In the longest men’s final in Wimbledon history, Rafael Nadal dethroned five time champion Roger Federer. It was a thrill to watch on television...

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Insights

Content Marketing

Think You Aren’t Familiar With Content Marketing? Think Again.

Do you remember the Ice Bucket Challenge of 2014 promoted by the ALS Association? Then you are familiar with content marketing. As you probably recall, nominated participants dumped a bucket of ice water on their heads and then nominated a...

Advertising

Why Search Intent Matters For Your Home Building Business

Before we dive too deep into this topic, let’s start with an easy-to-understand explanation: Search intent is the motivation that a person has when they enter their search terms into a search engine. They’re looking to build a new home...

Advertising

Nope! You Actually CAN’T Advertise That.

You’ve probably heard all about online advertising. And chances are you’ve been the target of some of it, too. But did you know that there are some things that can’t be advertised on social media? This always comes as a...


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