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May Marketing Pro of the Month

Thank you for joining us for another Marketing Pro of the Month! If you missed April’s professional, you can check that blog out here. Or if you’re all caught up (and ready to find out if this month’s Pro is...

5 Tips for Creating Successful Virtual Events

These are unprecedented times, aren’t they? And with businesses and organizations closed and people staying at home to practice social distancing…what is to become of your event? It’s true that you won’t be able to host it in person—at least...

Doing Things Differently in Times of Crisis

Are you a planner? Is the “not knowing” of how things will play out with your business causing you real strife? You’re not alone! Times of crisis can be really scary for businesses—owners and employees alike. That’s because the more...

Do’s and Don’ts of Content During Crisis

Over the past week, we’ve talked to several of you who are struggling with your social media channels and blogs in the midst of everything that is happening. Is it appropriate to keep posting? How do you acknowledge what is...

Redwing Shoe Company and its FANTASTIC Marketing Example

Red Wing Shoe Company is a name steeped in history. So it may surprise you that this organization—founded in Red Wing Minnesota in 1905—could offer such a FANtastic Marketing example! I’ll admit, even I was a little surprised. Many older...

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Real Talk About Reels: How Builders Are Winning with Short-Form Video

At the October Builder Town Hall, we got real about Reels—those short-form videos that dominate Instagram, TikTok, YouTube Shorts, and now even Google search results. What was once optional is now essential. If your marketing strategy doesn’t include short-form video,...

Is Google’s Gemini AI Mode the New Frontier for Home Buyers, and How Can Builders Take Advantage of It?

Researched With AI. Written by HI. Let me lay it out: we’re in a seismic shift. Google isn’t just sprinkling AI on top of Search — it’s rearchitecting Search around AI. As a home builder sales and marketing leader, this...

Home Builder Website Launch: Dicharry Homes Builds a StoryBrand Experience with Catalyst

We’re thrilled to announce the launch of the new Dicharry Homes website, designed and developed by Meredith Communications on our proprietary Catalyst WordPress platform. From day one, Dicharry Homes knew their online presence had to reflect more than floor plans...

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