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Home Builder Marketing & Sales

5 Reasons Why You Should Attend the International Builders Show

The 2018 International Builders’ Show (IBS) is in Orlando again this year! It’s coming up fast, January 9 – 11, so get registered today. IBS is the largest annual light construction show in the world, every year attracting 60,000 visitors...

Guest Blogs

Guest Post | Why Drop Zones Aren’t About The Stuff

I had the pleasure of moderating a Design Panel at the 2017 21st Century Builders Show and Paul was one of the panelists. His advice and commentary about modern home design made so much sense, I immediately invited him to be...

Toolbox Tuesdays

3 Ways a New Website Can Save You Money

In the market for a new website? What is the goal of the project? What do you want the new website to do that is different from your current site? Most of our clients focus on making more sales with a...

Digital Marketing

Guest Post: Tracking Your Marketing Dollars

  Marketing pioneer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That statement was relevant when it was made in the early 1900’s, and even until recent...

Career Advice

Home Builder #MarketingMondays: Take The Quiz

Happy Monday! Every Monday at Meredith Communications is Home Builder #MarketingMonday where we focus on marketing tips specifically for home builders. This week I am teaching the NAHB Institute of Residential Marketing (IRM) Courses at the Greater Atlanta Home Builders...

Career Advice

Guest Post: Once is Not Enough, or, The Art of Repurposing Your Writing

Are you a thought leader? If you are in sales or marketing, your answer better be, YES! In today’s world, the best sales and marketing professionals are thought leaders who generate and share new ideas. Today’s buyer, whether it is...

Digital Marketing

FANtastic Fridays | Running the Marketing Race

  If life is like a box of chocolates, then so is marketing! You never know what you’re gonna get – but if you stay in the race and ahead of the game, then you’re sure to win! And winning,...

FANtastic Fridays

FANtastic Fridays | The Power of Marketing

  This is exactly how I feel when I see someone fully understand just how FANtastically important marketing is to their business! Let’s go!!!     Meredith Oliver is a digital marketing expert, sales and marketing professional speaker, and author....

Digital Marketing

How Multi-Channel Marketing Increases Your FAN Factor

“Once your fans become engaged, loyal and utterly rabid about your brand, they start doing the selling and marketing for you.” This is a beautiful thought, isn’t it? It’s a phrase that I use regularly in my books, my presentations,...

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Home Builder Marketing & Sales

Covenant Developments Launches a New Website

One Website Targeting Multiple Products and Audiences How do we market two completely different products to completely different target audiences with just one website? This is a question we face with a number of our clients who often offer multiple...

Home Builder Marketing & Sales

Meredith Communications Launches New Website For French Brothers

If your question for me is what can Meredith Communications do for you, just take a look at what we do for French Brothers Homes. We’re proud to announce the launch of their latest website, the fourth that we’ve designed,...

Apps

Six Lessons Learned From Hosting a FANtastic Virtual Event – Part II

The importance of hosting an online event or summit cannot be stressed enough during this COVID economy. It’s one of the best ways to engage with clients and potential clients and customers while keeping socially distanced. Last time I answered...


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