Small Business Marketing
Telling your story and providing information about your products and services is part of every great marketing strategy. Especially when it comes to home building. And in today’s digital world, it’s so important to deliver this information through content including...
Marketing is good for business. And while word of mouth is still an excellent way to spread the news about your product or service, digital marketing is the fastest way to reach your audience. But how do you give it...
There’s a trap at work you’ve probably fallen into before: “I don’t have anything to do.” That’s usually about the time you check out your social media feed or drift off into a daydream. But what if I told you...
As I’ve shared with you in the past weeks, I like doing these round-up of digital marketing articles I’ve found! It’s a great way to get bite-size information related to digital marketing and stay up to date on current trends....
Google AdWords has officially changed to Google Ads. With that change comes new features as well as the loss of some of the old features. Everyone must convert to the new interface if they want to continue to use this...
In this week’s highlight of digital marketing articles, I’m sharing about online marketing, brand awareness, and why having FANs of your business is key. Especially as we’re turning towards Q4 and wrapping things up for the year, it’s important to...
This week for our #ThoughtfulThursday column we have Thaïs Cuffy, Marketing Manager for Lasso Data Systems. She’s sharing 3 (of the many!) benefits of having a CRM in your sales process. Some of the points she highlights include controlling messaging with welcome...
One of the latest technologies to enhance marketing is known as geofencing. This type of technology allows businesses to target a specific geographic area to market digitally. Marketing specialists can then use very specific advertisements or informational packets to encourage...
If you’ve spent any time marketing on Facebook you’ve seen the options for a boosted or sponsored post and an ad. At first glance, they sort of seem like the same thing and that may have you a little confused....
Social media is one of the best ways to reach potential home buyers. Facebook alone has millions of users. Effective social media posts help drive the right people to your website, and ultimately to taking a tour and, hopefully, buying...
One Website Targeting Multiple Products and Audiences How do we market two completely different products to completely different target audiences with just one website? This is a question we face with a number of our clients who often offer multiple...
If your question for me is what can Meredith Communications do for you, just take a look at what we do for French Brothers Homes. We’re proud to announce the launch of their latest website, the fourth that we’ve designed,...
The importance of hosting an online event or summit cannot be stressed enough during this COVID economy. It’s one of the best ways to engage with clients and potential clients and customers while keeping socially distanced. Last time I answered...
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8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617
Phone: 866-227-9769
Fax: 321-226-0246
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