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Jim Allen

November Builder Town Hall Replay

Our theme for the November Town Hall was “Building Community is Good Business,” and our featured guest was none other than Jim Allen, President of The Jim Allen Group. Known affectionately as JAG, The Jim Allen Group has over 100...

Stop Marketing Inventory. Start Selling One Home at a Time

Maximum Pressure Campaign: Go Micro. Go Massive. | Part 1 of 3 You’ve reduced prices, offered incentives, promoted available homes on social media, sent emails, updated your website, and hosted open houses. Yet, the same homes keep showing up on...

Writing a Novel Made Me a Better Marketer. Here’s What It Taught Me

Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 3 AI has certainly made our lives as marketers easier. We can crank out content faster than ever, but I’ve noticed something interesting happening along...

Stop Selling the House. Start Showing the Craft.

Outside the Marketing Bubble: What Writing a Novel Taught Me About Home Builder Marketing, Part 2 In Part 1 of this series, I shared one of the unexpected benefits of writing my first novel: it pulled me into an entirely...

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