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Analytics
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Review Your 2018 Google Analytics With These 4 Tips

As you begin 2019, don’t forget to take time to review your 2018 Google Analytics. Why? Doing so can help you gauge the performance of your website last year and give you insights into customer behavior. Using the following four...

Digital Marketing

Our Top 3 Digital Marketing Articles | Week of September 10

I’m back this week with another three digital marketing articles that I’ve read this past week. As I’ve mentioned before staying up to date on the latest news can be overwhelming – which is why I wanted to share these...

Toolbox Tuesdays

How to Drive More Traffic to Your Website with Google Images

For any website to be successful, it needs to have a constant stream of traffic. Visitors to a site generate interest and sales. This is just common information. Website owners and operators also know that SEO (search engine optimization) is...

Guest Blogs

Guest Post | 3 Ways to Make Blogging Easier

Today’s guest post is from Karin Wiberg of Clear Sight Books. As a writer, she knows how important blogging can be …. but coming up with content on a regular basis can be tough! Who’s with me? Karin shares 3...

Home Builder Marketing & Sales

Click Power: The Proven System Home Builders Use to Drive More Traffic, Leads, and Sales

Online marketing. What is it? When I use the term online marketing, I refer to the process of marketing your homes online. It is critical to understand that having a website is not the same as online marketing. Your website...

Blogging

How Car Dealers Can Use Retargeting to Drive More Sales

Imagine the impact on your car dealership’s bottom line if you could recapture the attention of visitors to your website who leave without taking action. It’s been said that only 2 percent of web traffic converts on its first visit....

Apps

How Real Estate Agents Can Leverage Social Media to Create Email Messages

Among marketing tools, email is probably the most powerful when it comes to lead nurturing and lead conversion for real estate agents. But social media has become an important player too. And if you’ve been able to create a successful...

Social Media

7 Ways to Use Pinterest for Business

Have you heard of Pinterest? It’s an online “bulletin board” that enables users to “pin” images from the Internet onto boards that they organize by topic or theme. Users can like and comment on pins, and repin other people’s pins...

Social Media

How to Drive People Away from Your Facebook Page

  Written by Meredith Oliver Facebook can be a great branding tool for your business, but you can drive people awayfrom your page if you engage in some of these behaviors: 1. You’re the only one posting. If you don’t...

Social Media

Integrate your social network more effectively

Written by Meredith Oliver Social integration has become an important aspect of Internet marketing. There should be an easy way for your blog readers and website visitors to share information they find on your site with their friends and colleagues....

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Insights

Content Marketing

Think You Aren’t Familiar With Content Marketing? Think Again.

Do you remember the Ice Bucket Challenge of 2014 promoted by the ALS Association? Then you are familiar with content marketing. As you probably recall, nominated participants dumped a bucket of ice water on their heads and then nominated a...

Advertising

Why Search Intent Matters For Your Home Building Business

Before we dive too deep into this topic, let’s start with an easy-to-understand explanation: Search intent is the motivation that a person has when they enter their search terms into a search engine. They’re looking to build a new home...

Advertising

Nope! You Actually CAN’T Advertise That.

You’ve probably heard all about online advertising. And chances are you’ve been the target of some of it, too. But did you know that there are some things that can’t be advertised on social media? This always comes as a...


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